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Cd Channel Specialist
hace 4 semanas
No Relocation Assistance Offered
151050 - Del.Miguel Hidalgo, Mexico City, Mexico
The **Channel Development / Retail Environment Manager** is responsible for developing and managing channel strategy and the 5P tactics for each of their retail environments based on shopper and trade expertise. They work closely with both Consumer Marketing and Customer Management to develop strategies and tactics and execute against the category, brand, channel and account strategies.
**Responsiblities**:
- Developing trade segmentation and Go to Market Strategy
- Coordinating with Customer Management and Consumer Insights the segmentation and validation of retail environments based on shopper profiles
- Development of a Go to Market Strategy which defines the role of service providers, identifies the pricing flow for key SKUs, and ensures distribution and coverage are optimized in each channel at the lowest possible cost
- Working in conjunction with Consumer Marketing and Consumer Insights to develop research programs: building expertise in retail environments, general shopping behavior, category-specific behavior by environment etc.
- Assessment of CP and Category performance by channel, strategy definition and objective-setting
- Leading the development of a channel strategy which seeks to exploit incremental sales growth opportunities in existing, emerging and new retail environments
- Establishing objectives and KPIs for all categories and retail environments and ensuring tracking mechanisms are in place and utilized
- Anticipating, predicting, and proactively responding to competitive moves and tactics in the channel, and in-store programs, while benchmarking CP share of voice/activities in-store
- Tracking, reviewing and modifying channel and account plans to ensure Colgate is driving consumption off the shelf cost effectively and brand objectives are achieved within channel and customer P&L guidelines
- Conducting pre and post analyses of customer and channel promotions, developing a library of performance history, and adjusting business plans based on results to drive improved return on investment in all types of trade spending
- Defining 5P strategy and tactics by retail environment
- Ensuring Customer Management and in-store staff are supplied user-friendly guidelines for management and execution of 5P strategies/tactics by retail environment
**Requirements**:
- Completed Bachelor's degree
- 5+ years of experience in the commercial area (Customer Development, MKT) in positions such as KAM or Channel Specialist / Manager or Marketing
- Experience in Negotiation Financial
- Experience: P&L management
- Experience in preparing analysis and identifying business opportunity
- Experience in packaging Development
- Advanced English
- Teamwork, influence and negotiation skills
- Experience in Indirect trade
**Desirable**:
- Customer Management
- Knowledge of Nielsen and Kantar (reporting and information analysis)
- Experience leading projects / staff
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognised brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.
