Market research manager

hace 7 horas


Veracruz, México Rappi A tiempo completo

Es hora deunirte a Rappiy mostrarle al mundo cómo cambiamos paradigmas️ Vemos oportunidades donde otros ven problemas.️ Vemos cercanía donde otros ven distancia.️ Vemos adrenalina donde otros ven presión.En Rappi todos somos capaces de TODO: aquí las oportunidades son para todos, sin importar género, raza, orientación sexual, religión, nacionalidad, edad, discapacidad, formación o experiencia.¿Listo para entregar magia con nosotros?Revisa Cómo Impactarás Nuestro EcosistemaEste rol será responsable deliderar la ejecución de investigación de mercados para México, asegurando que las decisiones de marca, comunicación y producto estén fundamentadas en insights claros, accionables y alineados a los lineamientos globales de Research.Trabajará de forma cercana con Marketing, Brand, Growth y Producto en México,aterrizando estudios, aprendizajes y métricas, más que definiendo el sistema global.Qué hace este rolEjecuta y adapta estudios de investigación de marca en México, alineados al framework global (Brand Health, U&A, equity, NPS).Da seguimiento aKPIs clave de marca y percepción(awareness, consideración, preferencia, valor).Coordinaagencias de investigación locales, asegurando calidad, tiempos y correcta lectura de resultados.Traduce objetivos del negocio local enlearning plans y briefs de investigación.Colabora con equipos deBrand, Growth, Producto y BIpara conectar insights de consumidor con performance del negocio.Analiza y sintetiza resultados, convirtiéndolos eninsights claros y accionables para equipos locales.Presenta findings y recomendaciones a stakeholders en México y comparte aprendizajes relevantes con el equipo regional/global.Contribuye a la estandarización de procesos de research, sin ser dueño del diseño global del sistema.Requisitos:4–7 años de experienciaen Research, Insights o Market Intelligence.Experiencia trabajando conagencias de investigacióny equipos internos.Conocimiento sólido enBrand Health, U&A, segmentaciones y métricas de marca.Perfil analítico, estructurado y orientado a síntesis y storytelling de insights.Capacidad para trabajar con múltiples stakeholders y prioridades.Inglésintermedio–avanzado(lectura de estudios, calls regionales, presentaciones).Experiencia enMéxico(deseable haber trabajado con marcas de consumo, tech o retail).


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