Marketing Manager, Campaigns

Reports To: Senior Manager, Marketing CommunicationsCollaborates With: Social Media Manager, Creative Team, Product Team, Marketing Operations, Performance Marketing, Marketing Team, Vendors & Agency PartnersLanguages: English + Spanish (Bilingual required)Contractor employmentOverviewElektra Go is seeking a bilingual Marketing Manager responsible for developing, optimizing and executing performance-driven omni-channel product marketing initiatives, campaigns and lifecycle communications that fuel business growth. This is a strategic, fast-paced, start-up environment role where campaign direction, messaging, positioning and channel strategy must directly support measurable outcomes including engagement, transactions, new feature adoption and long-term customer value. This role partners cross-functionally to deliver campaigns, launch features, educate customers and increase overall adoption of Elektra Go products. The ideal candidate is analytical, agile, resourceful and experienced in financial services, direct to consumer apps and U.S. Hispanic consumer behavior.Key Responsibilities | Position OverviewBuild product campaign messaging, positioning, go-to-market plans and cross-channel content directionDevelop and execute omni-channel campaigns that drive engagement, feature adoption, transactions and lifetime valueLead customer lifecycle communications across onboarding, activation, engagement and retention working with the marketing operations teamDevelop, manage and optimize budgets and/or projected performance for campaigns or events as neededPartner cross-functionally with product, creative, marketing operations and performance teams to drive business outcomesDetailed ResponsibilitiesProduct MarketingTranslate product features and enhancements into simple, compelling customer messaging and/or communication strategies driving in app engagement and increased lifetime valueBuild go-to-market launch plans and supporting materials in collaboration with Product, IT and CreativePresentation of launch plans, campaign strategies with internal or external partners and leadership teamsEnsure cross-channel alignment for product education across social, lifecycle, web and in-appSupport competitive insights and positioning evolution to ensure product positioning and messaging puts Elektra Go top of the industryDevelop and present campaign or product launch performance reports with insights working with the marketing analytics teamOmni-Channel Engagement Campaign Strategy & ExecutionDevelop integrated engagement campaign strategies for feature launches, enhancements, promotions and user engagementCreate messaging frameworks, positioning and key value propositionsBuild and manage campaign timelines, briefs, projections and execution plans working closely with project managementBuild campaign and/or launch overview presentations to share with product, leadership and/or customer support teamsEnsure all campaigns reinforce business goals including transactions, DAU/MAU growth, feature adoption and engagementPartner with Product, UX/UI and Customer Support teams to improve user education and reduce friction in the appSupport test-and-learn initiatives to improve funnel performance across paid, lifecycle and organic channelsLifecycle, CRM & Customer CommunicationsDevelop lifecycle communication strategy for onboarding, activation, re-engagement and retentionWork with marketing operations to plan and deploy email, push, SMS and in-app communication strategiesSegment audiences and build messaging plans personalized for the U.S. Hispanic usersIdentify lifecycle friction points and optimize with data-backed recommendationsOversee content development to ensure consistency and performance alignmentBudgeting & Vendor / Partner ManagementDevelop and manage campaign, promotions and/or event budgetsSupport negotiation of vendor contracts and event expenses as neededRequired Qualifications5+ years of marketing and/or product management experience in D2C and B2B environments, ideally in financial services, fintech or consumer-facing mobile appsBachelor's degree in Marketing, Communications, Journalism, English or related fieldExperience developing performance-driven omni-channel campaigns including promotion, messaging and communication strategiesExperience marketing to the U.S. Hispanic audiences with cultural fluencyStrong product marketing and lifecycle communication experience across onboarding, activation, engagement and retentionAbility to translate complex features into simple, customer-friendly value propositionsStrong presentation and communication skills with ability to tailor for various stakeholdersProven project management skills with experience leading cross-functional initiativesStrong analytical capabilities with data-informed decision makingWritten and verbal proficiency in English and SpanishHighly organized, proactive and comfortable operating in a fast-paced environmentExperience working within highly regulated industries preferred