Offer Marketing Manager

hace 5 días

Mexico City SARELLY SARELLY A tiempo completo

Mexico City | Hybrid #128344; Full-time Why this role is exciting As Marketing Manager , you will lead and orchestrate one of the most impactful functions at SARELLY . This is a high-responsibility role at the intersection of strategy, brand, performance, and execution , with direct ownership over how marketing investments translate into growth. You will manage a large, multidisciplinary marketing team , spanning: Social Media & Community Paid Marketing Photo, Video & Graphic Design Email Marketing Your mission is clear: build brand awareness, drive conversion, and maximize ROI . This role is ideal for a strong project manager with a digital and creative mindset , who understands strategy formulation, funnels, KPIs, growth levers, and how to align teams around performance. About SARELLY SARELLY is a fast-growing beauty and fashion brand built for Hispanic Gen Z, operating across Mexico and the United States. Founded in Mexico, the brand has scaled through a digital-first, performance-driven approach , combining bold creative expression with rigorous execution and measurable results. Our marketing ecosystem spans social media, paid acquisition, email marketing, e-commerce, PR, and physical retail. At SARELLY, marketing is not a support function — it is a core growth engine . The Role You will own the end-to-end marketing strategy formulation, execution, and performance measurement , ensuring alignment between creative ambition and commercial results. Contributing to and shaping the marketing strategy across markets Structuring and prioritizing marketing initiatives and campaigns Managing and aligning large creative and performance teams Team Leadership & Project Management Lead and coordinate Social Media, Paid Marketing, PR, and Creative teams Act as the central point of alignment across all marketing functions Strategy, Performance Marketing & Growth Contribute to marketing strategy formulation across awareness, acquisition, and retention Own the full marketing funnel: awareness → consideration → conversion → retention ROI & Budget Ownership (Core KPI) Own marketing budget allocation across Mexico and the U.Reallocate spend based on performance and learnings Email Marketing & Owned Channels Oversee email marketing strategy, calendar, and performance Ensure alignment between email, campaigns, and commercial priorities Campaigns & Brand Execution Translate launches and brand moments into integrated marketing campaigns Data, Reporting & Insights Build and maintain dashboards to monitor performance across channels and markets Use data to inform decisions and strategy , not just report results 3+ years of experience in marketing, growth, or digital marketing ~ Strong understanding of digital marketing, Klaviyo, performance, and funnels ~ Excellent project management and organizational skills Creative sensitivity paired with performance discipline Comfortable working with KPIs, dashboards, and data Able to align creative, PR, and performance teams around shared objectives Fluent in Spanish and English Competitive base salary (senior but not director level) Hybrid work model

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