Marketing manager

Role OverviewTheMarketing Manager – 47 Brand LATAMwill be responsible forowning and executing the brand's marketing strategy across Latin America, with a strong focus on:Digital MarketingContent Creation & Brand StorytellingPR & Media RelationsInfluencer & Creator ProgramsThis person will act as thebrand guardian in-market, ensuring that every consumer touchpoint reflects 47 Brand's elevated positioning, female-forward opportunity, and aspirational lifestyle narrative. They will translateglobal strategy into local cultural relevance, while working closely with senior leadership to build a long-term brand platform in LATAM.Key Responsibilities1. Brand & Marketing ExecutionExecute the LATAM marketing strategy aligned with 47 Brand's positioning as a sophisticated lifestyle brand.Ensureclear differentiation from New Erain tone, visuals, messaging, and channels.Act as day-to-day brand owner, ensuring consistency across all consumer-facing executions.2. Digital MarketingLead always-on digital strategy acrossInstagram, Tik Tok, Pinterest, Meta, and emerging platforms.Manage paid media execution (in coordination with agencies or internal teams), focused on:Top-of-funnel brand positioningDiscovery and aspiration (not promotion-led)Monitor performance and optimize based on insights (engagement, reach, brand lift, traffic).3. Content Creation & StorytellingOwn thecontent calendarfor 47 Brand LATAM.Lead creation of:Editorial-style contentStyling narratives (e.g., Clean Up as a wardrobe essential)Short-form video and creator-led storytellingWork with photographers, stylists, creators, and agencies to ensurehigh-end, fashion-forward output.Ensure content reflects:TimelessnessEffortless sophisticationFemale-first opportunity without excluding men4. Influencer & Creator MarketingBuild and manage the47 Brand Crew(ambassador & influencer program).Identify and onboard creators aligned with:Fashion, lifestyle, and cultural credibilityMexico City, Monterrey, Guadalajara as priority citiesManage briefing, execution, approvals, and performance tracking.Ensure creators feelcurated, not transactional.5. PR & Earned MediaCoordinate PR strategy in collaboration with agencies or internal partners.Develop:Brand bio & messaging matricesPress kits and launch narrativesSeasonal PR calendarsManage relationships with:Fashion & lifestyle media (e.g., premium publications)Cultural editors and tastemakersSupport brand launches, retail openings, and key events.6. Launches & Brand MomentsSupport execution of:Brand launch eventsRetail activations (Liverpool, flagships, pop-ups)Key cultural momentsEnsure every launch isstory-driven, not product-only.7. Cross-Functional CollaborationWork closely with:Sr. Director (strategic alignment)Brand Sr. Manager (calendar, priorities, approvals)Retail, Wholesale, and E-commerce teams to ensure cohesive storytellingAlign marketing efforts with commercial prioritieswithout diluting brand equity.Qualifications & Experience3–5 years of experiencein marketing, brand, or digital roles.Experience in: Fashion, lifestyle, beauty, or premium consumer brands (highly preferred)Digital-first brand buildingInfluencer and PR-led strategiesStrong understanding of:LATAM cultural nuancesMexico as a trend-driving marketFluent inSpanish and English.Comfortable working with global teams and adapting global assets locally.Core Skills & CompetenciesBrand Sensibility:Strong aesthetic judgment and understanding of luxury / premium cues.Digital Native:Deep familiarity with social platforms and content formats.Cultural Intelligence:Understands fashion, lifestyle, and cultural codes in LATAM.Execution Excellence:Able to manage multiple projects without losing detail.Collaborative Mindset:Comfortable working with senior leadership and external partners.Analytical Thinking:Uses data to inform decisions without becoming performance-only focused.Cultural FitThis role requires someone who:Understands thatbrand building comes before short-term salesIs obsessed withdetails, tone, and consistencyThinks in terms ofculture, not campaignsIs comfortable operating in anelevated, aspirational brand spaceCan grow into a futureRegional Brand Leadrole