Ecommerce & Performance Marketing Director

hace 4 días

Mexico City Fox Corporation A tiempo completo

The core purpose of this role is to oversee customer acquisition and retention activity for the Mexico Fox One service, working in partnership with the US marketing team and their agencies.Manage, own, and optimize the overall SVOD marketing, constantly pacing and adjusting media spend to maximize ROI and drive improving efficiencies in Customer Acquisition Cost (CAC) relative to Lifetime Subscriber Value (LTV).Execute paid media strategies to acquire new subscribers for the DTC platform, overseeing and implementing targeted digital campaigns across key platforms such as Meta, Google, YouTube, and programmatic/CTV.Drive continuous acquisition performance and efficiency through multivariant testing that spans targeted customer cohorts, marketing creative, calls to action, and online/mobile channel strategies.Brief, review, and optimize creative marketing assets, ensuring alignment with brand standards and campaign objectives.Monitor, analyze, and report on campaign performance by sharing daily and weekly data/analytics and actionable insights to inform management on marketing performance and market trends.Highly analytical, quantitative, and data-driven.~5–10 years of experience managing online performance marketing for a direct-to-consumer subscription or transactional business.~ Clear understanding of marketing financials within a recurring revenue business, including CAC:LTV and return on ad spend (ROAS).~ Extensive hands-on experience overseeing targeted digital ad campaigns on Google, Meta, Connected TV, and other online/mobile platforms.~ Streaming video subscription (SVOD) experienceSports-related performance marketing experience

  • Ecommerce & Performance Marketing Director

    hace 5 días

    Mexico City Fox Corporation A tiempo completo

    The core purpose of this role is to oversee customer acquisition and retention activity for the Mexico Fox One service, working in partnership with the US marketing team and their agencies. Manage, own, and optimize the overall SVOD marketing, constantly pacing and adjusting media spend to maximize ROI and drive improving efficiencies in Customer Acquisition...

  • Ecommerce & performance marketing director

    hace 5 días

    Chihuahua City, México Fox Corporation A tiempo completo

    The core purpose of this role is to oversee customer acquisition and retention activity for the Mexico Fox One service, working in partnership with the US marketing team and their agencies.Manage, own, and optimize the overall SVOD marketing, constantly pacing and adjusting media spend to maximize ROI and drive improving efficiencies in Customer Acquisition...

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    hace 1 semana

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