Head of Marketing

Head of Marketing

Description

The Head of Marketing will be responsible for developing and leading the company’s overall Marketing strategy in Mexico, ensuring strong brand positioning, business growth, and alignment with commercial objectives.

This position will lead and coordinate the Digital Marketing, Media, Events & Activations, and Dealer Marketing functions, developing integrated 360° strategies across online and offline channels.

Key Responsibilities
Develop and execute the company’s overall Marketing strategy for the Mexican market.
Lead and develop the Digital Marketing, Media, Events & Activations, and Dealer Marketing teams.
Define the annual Marketing plan, priorities, budget, and KPIs.
Develop strategies for brand positioning, awareness, consideration, and customer engagement.
Lead integrated 360° Marketing campaigns, combining digital, traditional media, events, activations, and dealer marketing.
Develop and oversee the Media Planning & Buying strategy, optimizing investment, reach, and campaign performance.
Lead the Digital Marketing strategy, including performance marketing, social media, SEM, CRM, content, and lead generation.
Develop and implement Dealer Marketing strategies to increase dealer traffic, leads, customer engagement, and sales.
Lead the planning and execution of events, product launches, exhibitions, brand activations, and customer experiences.
Establish Marketing guidelines, tools, and best practices for the dealer network.
Define and monitor Marketing KPIs, including ROI, ROAS, CPL, CAC, conversion rate, traffic, leads, and sales contribution.
Analyze consumer insights, market trends, and competitor activity to identify business opportunities.
Manage relationships with creative, digital, media, PR, event, and other external agencies.
Manage and optimize the Marketing budget to maximize business impact.
Present Marketing performance, insights, and strategic recommendations to Senior Management and business stakeholders.
Ensure consistent brand identity and communication across all customer touchpoints.
Work closely with Sales and other business areas to develop demand generation and commercial support strategies.
Drive innovation and identify new Marketing opportunities, channels, technologies, and customer engagement initiatives.

Requirements

Education:
Bachelor’s degree in Marketing, Communications, Advertising, Business Administration, or a related field.
MBA, Master’s degree in Marketing, or a relevant specialization is highly desirable.
Professional Experience
8+ years of professional experience in Marketing.
3+ years of experience leading Marketing teams or functions.
Experience in the automotive.
Proven experience developing and executing 360° Marketing strategies.
Experience leading at least three of the following areas:
Dealer / Trade Marketing
Events & Activations
Brand Marketing
Performance Marketing
Experience managing significant Marketing budgets.
Proven experience working with external agencies and strategic partners.
Strong track record of developing Marketing strategies focused on lead generation, customer acquisition, conversion, and commercial results.
Technical Skills
Marketing & Brand
Brand Strategy
Brand Positioning
Consumer Insights
Marketing Planning
Go-to-Market Strategy
Integrated Campaign Management
360° Marketing
Digital Marketing
Performance Marketing
Social Media
SEM / SEO
Google Ads / Meta Ads
CRM & Lead Generation
Marketing Analytics
Conversion Funnel Management
Media Planning & Buying
Digital & Traditional Media
Audience Segmentation
Campaign Performance Measurement
ROI / ROAS Analysis
Trade Marketing
Dealer Network Marketing
Local Marketing
Lead Generation
Dealer Activations
Retail Marketing
Events & Activations
Event Strategy
Product Launches
Brand Activations
Exhibitions / Auto Shows
Experiential Marketing
Customer Experiences
Analytics & Tools
Marketing KPIs and Dashboards
Marketing ROI
CPL / CAC
Conversion Rate
Traffic & Lead Performance
Google Analytics
Looker Studio or similar analytics platforms
CRM platforms
Excel and PowerPoint
Power BI or other BI tools
Languages
Advanced English
Core Competencies
Strategic Leadership
Business Acumen
Results Orientation
Data-Driven Decision Making
Team Leadership & Development
Executive Communication
Stakeholder Management
Negotiation & Influencing
Strategic Planning
Creativity & Innovation
Customer Orientation
Problem Solving
Strong Execution Skills
Ability to work in a fast-paced and multicultural environment

"At BYD Mexico, we promote equal employment opportunities and respect for diversity. All our job openings are available to talented individuals, regardless of gender, age, origin, sexual orientation, gender identity, or any other condition. Our hiring decisions are based on each person’s merits, competencies, and values, in strict compliance with Mexican legislation.
Furthermore, the organization does not request or require pregnancy tests or Human Immunodeficiency Virus (HIV) medical certificates as part of the hiring process, in accordance with applicable laws and non-discrimination principles.”