Marketing Specialist

Marketing Specialist
Department:
Marketing
Employment Type:
Full Time
Location:
LATAM-Mexico-Mexico City
Description
As a Professional Marketing Specialist, you will own the end-to-end execution of professional marketing programs for Invisalign Mexico, from planning to post-event results.
You will work in a fast-paced environment with several programs running in parallel, partnering with Sales, Clinical Education, Finance, Regional Marketing and external vendors to drive Invisalign adoption, utilization and retention among doctors and clinics.
This is an execution-first role with a meaningful strategic component: you are expected to deliver with precision and also to bring data-backed ideas that improve how our programs work.
In this role, you will...
Plan and execute doctor growth and engagement programs (including Boost and Elite), new doctor onboarding and corporate programs.
Support strategic product launches from the professional marketing front.
Coordinate in-person events, bootcamps, roundtables and national webinars, including speakers, venues, logistics and materials.
Manage agencies and vendors to deliver on time, within scope and within brand standards.
Track budgets, purchase orders and event costs, and recommend investment decisions to the Marketing Manager.
Maintain calendars, timelines and stakeholder alignment across concurrent projects.
Track attendance, registration-to-attendance conversion, program participation and engagement.
Prepare results reviews and KPI reporting, with clear recommendations for the next iteration.
Gather feedback from doctors and the sales team and turn it into specific program improvements.
How We Define Success
First 90 days
Understands the program portfolio and the commercial priorities behind it
Executes events and webinars without critical delays and with limited supervision
Reports status weekly and flags risks before they affect delivery
Within 6 months
Fully leads at least 2 programs from planning to results review
Delivers events within budget and improves execution timelines
Presents recommendations based on results
Within 12 months
Is the operational reference for the programs they own
Manages multiple programs in parallel with consistent quality
Delivers measurable improvements in attendance, engagement or program participation
Improves materials, suppliers and opperations of each program
How We Work (Expected Behaviors)
Flags risks and delays early, with mitigation options, instead of waiting to be asked
Reviews every deliverable for quality before it leaves their hands
Closes the loop with stakeholders: confirms decisions, owners and next steps in writing
Aligns with Management, Sales, Clinical Education and Finance before executing, not after
Raises disagreement with data and through the right channel, then executes the decision once made
Distinguishes between decisions they own, decisions they influence and decisions they execute
Keeps moving through ambiguity: proposes a path and a recommendation rather than waiting for full clarity
In this role, you'll need...
Bachelor's degree in Marketing, Business Administration, Communications or a related field.
4 to 6 years of experience in B2B, event, trade or customer engagement marketing; healthcare, medical device, dental or pharma experience is a plus but not a must.
Proven ability to run multiple projects in parallel with strong follow-up discipline.
Intermediate Excel (pivot tables, lookups, basic analysis) and intermediate to advanced PowerPoint.
AI knowledge, adoption and integration with Excel Agents, PPT Agents.
Upper-intermediate to advanced English, written and spoken, for regional and global collaboration; native-level Spanish.
Ability to learn clinical, regulatory and commercial concepts quickly
Availability to travel for events and field activities (approximately 20% of the time).
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