Tiktok Marketing Specialist
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TikTok Marketing Specialist
With TikTok's rapid growth across Mexico and its increasing impact on e-commerce sales, we are looking for a TikTok Marketing Specialist to lead live streaming operations and influencer collaborations, driving brand awareness, audience engagement, and sales conversions.
Key Responsibilities
- Plan, coordinate, and execute TikTok live streams to maximize traffic, audience engagement, and conversion rates.
- Support, train, and manage live hosts by preparing content, optimizing live rooms, and ensuring a professional and engaging brand experience.
- Build, develop, and maintain strong relationships with influencers and KOLs (Key Opinion Leaders) to expand brand awareness and marketing partnerships.
- Coordinate influencer marketing campaigns from planning through execution.
- Monitor, analyze, and report the performance of live streaming sessions and influencer campaigns, providing insights to improve ROI and campaign effectiveness.
- Stay up to date with TikTok trends, platform updates, and live commerce best practices.
Requirements
- Bachelor's degree in Marketing, E-commerce, Media, Communications, or a related field.
- Intermediate to advanced English proficiency, with the ability to communicate effectively in a professional environment.
- Minimum of 2 years of experience in e-commerce live streaming or influencer marketing.
- 2-3 years of experience managing influencers and KOL operations is highly preferred.
- Strong knowledge of TikTok, live streaming strategies, and platform best practices.
- Excellent communication, coordination, and execution skills.
- Marketing-driven mindset with strong analytical skills to evaluate performance and optimize campaigns.
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