Director of Merchandising, Social Commerce

Own how the brand shows up and sells across social-first commerce platforms — building the merchandising strategy, team, and experimentation engine that transforms TikTok Shop, Meta Shops, and Shopify into high-converting, brand-elevating revenue channels.

This leader will operate at the intersection of merchandising, growth, analytics, and culture — balancing instinct and data to drive measurable impact across every social commerce touchpoint.

Success in this role will be measured against the following outcomes:

• Own and scale revenue across TikTok Shop, Meta Shops, and Shopify social extensions
• Establish channel-level revenue targets within 30 days
• Deliver a defined 12-month revenue growth plan aligned with eCommerce leadership

Drive measurable improvements across core DTC metrics by end of year:

• Revenue Per Visitor (RPV) improvement
• Conversion Rate (CVR) lift
• Average Order Value (AOV) growth
• Cart-to-checkout optimization

Build and run a disciplined experimentation engine across social commerce and site merchandising:

• Launch 2–4 tests per month
• 100% documented learnings and next actions
• 20–30% statistically significant win rate

• Establish KPIs and performance goals for all direct reports within 60 days
• Build a high-performing merchandising team with clear ownership and growth paths
• Maintain strong team engagement and satisfaction

• Deliver a merchandising roadmap within 90 days
• Implement a prioritization framework adopted by Growth and Marketing
• Ensure majority of initiatives are directly tied to company strategy

• Scale TikTok Shop as a primary revenue driver
• Define GMV and conversion benchmarks at hire
• Expand creator affiliate SKU coverage
• Establish clear baseline performance and growth trajectory

• Launch new bundles and drops quarterly
• Increase bundle attach rate
• Improve repeat purchase behavior through smart merchandising strategy

Strong intuition for what converts — validated through disciplined testing, reporting, and iteration.

Deep, hands-on experience with:

• TikTok Shop Seller Center
• Meta Commerce Manager
• Shopify Plus

This role requires optimization from day one — not tool onboarding.

Comfortable working within BI tools (e.g., Looker, Daasity, or similar). Able to build dashboards, extract insights, and turn data into decisions.

Builds accountable, high-performing teams without micromanagement. Develops talent and sets clear expectations.

Moves quickly without sacrificing execution quality. Launches are clean, details are tight, and promotions execute seamlessly.

Earns trust with Growth, Creative, Operations, and Finance partners. Aligns stakeholders without friction.

Deep understanding of emerging social commerce trends — especially TikTok — and ability to act ahead of the curve.
Cultural Expectations

This leader must embody a builder’s mindset:

Proactive Problem Solver
Identifies performance gaps early, forms hypotheses, and launches solutions without waiting for direction.

Hands-On Mentality
Willing to jump into the details when needed — whether writing product copy, QA’ing a launch, or pulling reports.

High Standards
Takes pride in how the brand appears across every digital surface — from product tiles to bundles to promotional assets.