Key Account Manager Marketing

At Hasbro and Wizards of the Coast, you’ll collaborate with passionate teams to reimagine our iconic brands and create experiences that spark joy, connection, and community through the magic of play. Hasbro is looking for a Key Account Manager – E‐commerce with a strong focus on Mercado Libre to drive sustainable growth, profitability, and market share across our online business. In this role, you will own the full commercial relationship with Mercado Libre, leading strategic planning, negotiations, promotional execution, and performance tracking. You will work cross‐functionally with Trade Marketing, Supply Chain, and broader commercial teams to maximize execution excellence and deliver strong business results in a fast‐paced e‐commerce environment. Develop and execute a strategic account plan to achieve annual sales, profitability, and market share targets Own the end‐to‐end commercial cycle, including annual negotiations, promotional planning, sell‐in/sell‐out tracking, and execution excellence Drive continued high‐growth performance on Mercado Libre, winning share of market Partner closely with Trade Marketing to deliver impactful online activation, in‐store execution, and POS strategies Monitor inventory health, stock availability, and inventory turns to maximize productivity and minimize stock‐outs Manage and optimize performance media plans in collaboration with internal and external partners Leverage data and insights to continuously improve commercial performance and decision‐making Bachelor’s degree in Business Administration, Economics, Industrial Engineering, or a related field Minimum 5 years of experience in Sales or Marketing, with strong exposure to retail and e‐commerce At least 4 years of experience managing pure‐play e‐commerce accounts such as Mercado Libre or Amazon Experience developing and managing performance media plans Strong data‐driven mindset with advanced analytical and sales tracking capabilities Solid knowledge of Google Analytics, Digital Media, ROAS, SEM, and SEO (required) Strong understanding of P&L management and commercial performance drivers High attention to detail with excellent organizational and project management skills Strong commercial acumen with the ability to develop and execute strategic sales plans Excellent negotiation, influencing, and stakeholder management skills Strategic thinker capable of delivering short‐term results while building long‐term growth plans   Life & Family Support