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Marketing Campaign Director

hace 1 mes

Mexico City Klar Technologies GmbH A tiempo completo

About Klar

Let’s start with the basics Klar is a Mexican fintech startup whose mission is to democratize and revolutionize the way in which financial services have been delivered so far in Mexico, especially since half of the population doesn’t have a bank account. We offer a rich set of products across our debit and credit offers and the future is bright for Klar We have an exciting and ambitious roadmap to bring more features to our products so that we can better serve our users. We have served more than 2 million users since our launch in 2019

We are also proud to have been certified in 2023 as a “Great Place to Work” in Mexico - we’ve worked hard to make that happen and will continue to make bigger strides in the future Sound like a place you’d like to be?

Our people

If you join us at Klar, you’ll be welcomed to a team which is rich in many talents and we are very proud With our head office in Mexico City, and remote tech hubs in Berlin and Argentina, we are always learning something new about another culture or language. With so many people from different backgrounds and walks of life (young professionals, parents, LGBTQ+, neurodivergence), you’ll definitely find your people here

Our values

  • Ownership - We own our successes & our failures as a team.
  • Excellence - We do everything to the best of our ability & always seek to achieve a new level of excellence in our work.
  • Inclusion - We believe we are stronger together and actively work to promote a safe, diverse, inclusive, and respectful culture.
  • Customer Obsession - We understand the value Klar can bring to its customers & it’s always at the forefront of our decisions.
  • Klarity - We communicate clearly & with authenticity. It’s in our name & it’s what we do.
Tasks

This is a full-time position based in our Mexico City office with a hybrid model, therefore we are looking forward to seeing you in our office 2-3 times per week.

  • Media Leadership

Drive Klar’s presence across both traditional and digital media, with a strong focus on TV, out-of-home (OOH), radio, and social media. Develop integrated campaigns that ensure Klar’s media strategy aligns with brand goals, effectively engages target audiences, and reaches customers across multiple platforms.

  • Data-Driven Decision-Making

Use insights and analytics to guide brand strategy, continually assessing brand performance, identifying improvement opportunities, and optimizing Klar’s impact. Key performance metrics will include brand awareness growth, campaign ROI, digital engagement, and customer acquisition.

  • Creative Vision

Collaborate with the creative team to develop standout campaigns that reinforce Klar’s identity and set us apart in a competitive marketplace. Execute Klar’s brand strategy, establishing Klar as a leading brand in fintech and ensuring consistency across all consumer touchpoints.

  • Budget and Project Management

Oversee budget allocation for media and brand initiatives, ensuring resources are used effectively to maximize brand impact and ROI. Ensure projects have a clear timeline, making sure all stages of the process are produced efficiently by all stakeholders, from ideation to final execution.

  • Team Leadership

Lead and inspire a high-performing marketing team, fostering a culture of innovation, collaboration, and accountability. Actively inspire and educate the team with cultural insights and trends in the Mexican market.

Requirements
  • Hands-On Brand Builder: Proven ability to build, scale, and execute disruptive brand strategies in high-growth tech or consumer sectors, with a strong individual contribution to establishing a distinctive brand presence
  • Analytical and Data-Savvy: Hands-on experience in brand reporting and analysis, with a strong background in using data and business intelligence to directly inform strategy, optimize brand performance, and drive data-based decision-making.
  • Market-Savvy and Adaptive Mindset: Flexible and growth-focused, with a talent for adapting strategies to Klar’s evolving needs while ensuring brand consistency. Ideas are backed by data and research, with a pulse on Mexican market trends and a commitment to sharing insights with the team regularly.
  • Clear Communication and Organizational Skills: Able to communicate ideas and strategies openly to internal teams, as well briefing external vendors and following up on deliverables in a timely manner. Transparent in showing process and any blockers. Master the art of project management (briefs, scheduling, follow-up, retro-planning).
  • Storytelling that delivers: Not just a creative visionary but a skilled executor, with the ability to turn ideas into captivating campaigns that set Klar apart in fintech. Exceptional storytelling skills, crafting emotionally resonant narratives that connect deeply with audiences.
  • Expert in Media and Channels: Skilled in both traditional and digital media, with hands-on experience in managing TV, OOH, radio, and social campaigns that expand brand reach and awareness. Know how to optimize different types of content across various media channels and present performance results with data-backed explanations.
Benefits
  • Competitive salary based on performance and experience
  • Chance of earning Klar stock options
  • 15 days of paid vacation per year; plus extended maternity and paternity leaves
  • Vacation premium
  • 30 days of Christmas bonus
  • Medical Insurance
  • Computer devices
  • Wellhub subscription to offer mental and physical health
  • Sponsored coaching and therapy sessions via Modern Health
  • A modern centrally located office in Mexico City with free drinks, snacks, and regular social events
  • International work environment with amazing and highly skilled people
  • A world class team that helps you evolve your skills in areas you're interested in

Klar is a safe place for everyone

We trust our highly skilled and diverse team and we’re committed to creating a welcoming and inclusive environment for new talents to flourish. We value diversity and welcome all applications regardless of gender, nationality, ethnic and social origin, religion/belief, physical abilities, age, sexual orientation and identity.

Should you require any accommodations through the recruitment process, please don’t hesitate to let us know how we can help



Klar, a leading digital financial services platform providing a transparent, free and secure alternative to traditional debit and credit services in Mexico.