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Email and Marketing Automation Specialist
hace 1 mes
**Date**:11 Oct 2024**Company**:Qualitest Group-
- About the position:
- Responsibilities:- Create automated workflows and nurture journeys to personalize the user experience and deliver relevant, timely messaging to customers and prospects.-
- Partner with marketing operations leaders to define KPIs, create reporting, analyze campaign performance and create recommendations to continuously improve campaigns.- Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.- Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.- Support essential marketing operations initiatives in Salesforce and Marketing Cloud such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing- Support efficiency initiatives with the design and documentation of standardized templates and processes.-
- Implement and test nurture journeys and automation workflows to ensure functionality and proper synchronization with backend systems such as a CRM.Qualifications:
Excellent analytical skills and the ability to derive insights from data to inform strategies and decisions.- Highly organized with strong attention to detail and the ability to manage multiple tasks simultaneously.- Effective communication skills, both written and verbal, with the ability to collaborate across teams.- A proactive problem-solver with a growth mindset and a focus on continuous improvement.- Experience in a fast-paced, high-performance environment is essential. Bachelor's degree in marketing, Computer Science, Information Technology or a related field preferred but not necessary.
- Why Qualitest?- Work hard and play harder with our flexible and casual culture.- Stay healthy - with private health insurance coverage offered from day 1 of employment.- Shop and spend for things you need with our food card benefit which is accepted in over 6500 stores in Mexico.- Get the help you need when you need it with our Employee Assistance Program which offers counseling services to you and members of your household at no cost. This service includes 6 free counseling sessions where you may speak with a licensed therapist, and licensed clinicians are also available to you 24 hours a day, 7 days a week.- Gain access to over 3000+ training courses and peer to peer mentoring support, allowing you to become a master of your craft and learn new skills.- Celebrating your achievements and milestones are important to us so we created our Employee Rewards and Recognition Program’s. Be rewarded and acknowledged for what you do and who you are- Earn bonus’ via our Client Referral and Employee Referral Program’s. Refer and earn - tap your network for net-worth.- Be a part of a company who strives to support for diversity and inclusion in the workplace - we are one, we are many at Qualitest. Celebrate culture, share knowledge with engineers from around the globe, and inspire each other through our differences.- Intrigued to find more about us?-
- If you like what you have read, send us your resume and let’s start talking
