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Category / Commercial Development Coordinator
hace 1 semana
Description
Objetivo:
El Coordinador de Desarrollo de Categorías es responsable de gestionar las categorías de KH México. Analiza las tendencias de la industria y del consumidor, desarrolla estrategias y supervisa los precios, la promoción y el surtido del portafolio para maximizar las ventas y la rentabilidad. Excluye toda la construcción de marca y estrategia de marca.
Estrecha colaboración con Ventas / Finanzas / Logística / Marketing, lo que conduce a una excelente ejecución de los proyectos de categorías y la ejecución de planes de acción para ellos.
Actividades:
- Apoyar la creación de estrategias de categoría a largo, medio y corto plazo, identificando los impulsores del valor de la categoría en consonancia con la demanda y los equipos comerciales.
- Proporcionar recomendaciones en todas las categorías que se traduzcan en resultados empresariales con un impacto cuantificable en la cuenta de resultados.
- Desarrollar o ayudar con herramientas, procesos, conocimientos y capacidades de sistemas asociados con el rendimiento en la categoría, la gestión de ingresos y la estrategia comercial.
- Dirigir las revisiones de gama para la cartera en todos los canales. Dirigir la ejecución de las revisiones de surtido y los diseños, con la comunicación oportuna y la participación de todas las partes interesadas.
- Guardián de la estrategia de precios y surtido por canal, asegurando la correcta ejecución y encontrando oportunidades de optimización de costes conectando con Suministros, Compras y Fabricación.
- Apoya el plan operativo anual, tomando decisiones diarias para asegurar un crecimiento sostenible de los ingresos y garantizando la ejecución del ciclo de negocio.
Competencias:
Licenciatura concluida Experiencia mínima de 2 años Inglés avanzado Excel avanzado Nielsen/ISCAM: Competente Proactividad, capacidad de análisis, orientación a resultados, resiliencia
Location(s)
Mexico, D.F.-
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