Director of Marketing

hace 3 semanas

Playa del Carmen, México Accor A tiempo completo

Job Description

As the Director of Marketing, your objective is to increase our market share through exciting promotional campaigns that highlight our exceptional guest offerings and establish a strong presence. You will be responsible for creating and promoting on-brand messaging across various channels to enhance the hotel's image, drive consumer awareness, increase market share, and strengthen brand recognition.

What You Will Be Doing:

Develop and implement comprehensive marketing strategies that align with the hotel's luxury branding and business goals. Lead cross-functional teams to enhance the hotel's market presence and revenue generation. Conducted yearly and monthly forecasting of e-commerce digital strategies and KPIS, aligning strategies with market trends and business objectives. Spearhead digital marketing initiatives across various platforms, including social media, email marketing, SEO/SEM, and the hotel’s various websites. Focus on leveraging digital tools to enhance guest engagement and retention and on-going reporting. A test and learn mindset is preferable. Research, analyze and monitor financial, technological and demographic factors so that market opportunities may be capitalized on. Liaise with the regional and corporate office on projects to support company initiatives. Build, mentor, and lead a marketing team that is proactive and innovative. Foster a culture of continuous learning and improvement within the team.
Qualifications
University/College degree in a related discipline required or equivalent work experience. Experience working with luxury brands in a similar or related role. Excellent communication skills - written & verbal, proficient in Word, Outlook and Excel and any other appropriate programs. Proven experience working with senior management and multiple stakeholders. Leadership experience with the ability to foster team engagement and drive results. Ability to follow instructions, provide support to the Director of Sales. Attention to detail and effective time management in all allocated tasks. Strong interpersonal and problem-solving abilities.

What is in it for you:

Competitive Salary and Benefits Discounted hotel rooms and food and beverage rates to employees at our sister properties around the globe. We provide learning programs through our Academies to promote growth and development so that you can perform at your full potential. Opportunity to develop your talent and grow within your property and across the world
Additional Information

Our commitment to Diversity & Inclusion:

We are an inclusive company and our ambition is to attract, recruit and promote diverse talent.
Why work for Accor?

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality.

We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor’s limitless possibilities.

Do what you love, care for the world, dare to challenge the status quo #BELIMITLESS

All your information will be kept confidential according to EEO guidelines.

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