Paid Social Team Lead

hace 6 meses


Mexico City Entravision A tiempo completo

Responsibilities

:
●Perform daily management of paid social media campaigns which include: campaign launches, budget management, bid management, analytic tracking and reporting, and optimizations.
●Identify, research and determine best course of action to execute on clients marketing goals through paid social media opportunities
●Report on various client’s paid social media campaigns and understand what performed well and how campaigns can be optimized efficiently
●Help guide creative based on performance and results if required
●Monitor and proactively optimize on-going campaigns for various clients
●Assign work to your team of traffickers
●Coach your team on how to become better paid social campaign managers and teach them how to identify clients’ goals and work to achieve them.
●Keep up with the latest policies and innovations in paid social media tactics and feature releases in Meta Business Manager and TikTok Business Manager
●Ensure all deliverables meet our service level agreements

Qualifications:
●3-4 years of relevant, diverse media experience with a strong knowledge of online media – including media properties, online advertising, paid search, paid social, ad-serving systems, programmatic buying and/or media integration.
●Exhibit strong attention to detail and comprehensive follow through
●Possess above-average math skills, analytically strong with proven ability to demonstrate data interpretation capabilities
●Proven experience creating and implementing offline media, social media / real-time marketing campaigns
●Experience optimizing or reporting on social media paid advertising campaigns including Facebook, Instagram, TikTok, LinkedIn.
●Work efficiently, are dependable and have an entrepreneurial spirit.
●Team player who helps contribute wherever needed
●Ability to thrive in fast paced, dynamic environment
●Experience with Leadbridge
●Strong communication skills in English - Professional level
●Facebook Blueprint Media Buying Professional Certification required by month 3 of employment

POSITION TYPE/EXPECTED HOURS OF WORK
This is a Full Time position. Hours are 9am to 6pm local time. Must be flexible with working on national holidays to accommodate US business hours.

SUPERVISORY RESPONSIBILITY
Reports directly to Director, Ad Operations



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