Marketing Business Partner Manager

hace 1 mes

Guadalajara, México Copeland A tiempo completo

As the MARKETING BUSINESS PARTNER, you will:

Be the business liaison between Enterprise Marketing and the Latin America business and advocate for the business’ priorities. Operate in a matrixed organization by working with marketing leaders and peers. Align with business leadership, market management, product marketing, product management, and sales in Latin America and countries of product origin to define prioritization of marketing programs, product launches, and events. Be responsible for understanding the business’ key priorities and defining actionable marketing KPIs for each program. Drive the strategy and plans with campaign team and Latin America marketing coordinators. Marketing programs will drive brand preference, increase product sales, influence system specifications, and educate the market about new technology advancements and industry changes. Understand our portfolio of brands, their products, and their respective markets and customers and serve as the driving force behind product and customer messaging.  Develop marketing briefs that are leveraged to initiate and guide projects with internal marketing team members or agency members. Lead and own the relationship of regional marketing agencies responsible for translations and PR/editorial within Latin America regions. Collaborate with business partners across the global organization to identify and promote comprehensive solutions to meet customer needs. Define the strategic direction and messaging for trade shows and events in the Latin America region. Work with business teams to define messaging articulating Copeland’s value proposition to channels and customers, as well as position against competitors. Communicate marketing initiatives and program progress and success to business stakeholders and teams across varying levels of the organization. Work with internal marketing team members and agency partners to support the development of marketing tactics, including PR, digital, collateral, social, creative, and video development. Enable the sales team by equipping them with tools and materials to drive the adoption of Copeland products in the marketplace. Determine the annual marketing budget and allocation for each program/initiative by working with Enterprise Marketing teams and the Latin America business team.

REQUIRED EDUCATION, EXPERIENCE & SKILLS:

Bachelor’s degree required (Business/Marketing/Communications degree preferred) years of experience in brand/marketing management or a related position Managerial experience Verbal and written fluency in Spanish and English must, desirable Portuguese  Self-starter with the ability to quickly solve challenges/problems Ability to manage and grow relationships with cross-functional teams Strong verbal and written communications skills with expertise in Microsoft Word, Excel, and PowerPoint Desirable Experience working in the HVACR industry and familiarity with compression products, channel stakeholders Experience working with or at mid large -sized marketing and/or digital agencies.

Our Commitment to Our People 

Across the globe, we are united by a singular Purpose: Sustainability is no small ambition. That’s why everything we do is geared toward a sustainable future—for our generation and all those to come. Through groundbreaking innovations, HVACR technology, and cold chain solutions, we are reducing carbon emissions and improving energy efficiency in spaces of all sizes, from residential to commercial to industrial. 

We invest in our employees to ensure they have the marketplace knowledge, skills, and competencies to bring this purpose to life while competing and leading in a global economy. Our training programs focus on end-to-end development, from onboarding through senior leadership.

Our success is measured by the positive impact we make on people, our communities, and the world through our unwavering focus on environmental, social, and regulatory progress. Learn more about us 

Our Commitment to Diversity, Equity & Inclusion 

At Copeland, we believe having a diverse, equitable, and inclusive environment is critical to our success. We are committed to creating a culture where every employee feels welcomed, heard, respected, and valued for their experiences, ideas, perspectives, and expertise. Ultimately, our diverse and inclusive culture is the key to driving industry-leading innovation, better serving our customers, and making a positive impact in the communities where we live. 

About Copeland 

We are a global climate technologies company engineered for sustainability. We create sustainable and efficient residential, commercial, and industrial spaces through HVACR technologies. We protect temperature-sensitive goods throughout the cold chain. And we bring comfort to people globally. Best-in-class engineering, design, and manufacturing combined with category-leading brands in compression, controls, software, and monitoring solutions result in next-generation climate technology that is built for the needs of the world ahead. 

Every day, our global workforce fulfills our unified purpose and lives out the values we hold close as an organization: Excellence, Innovation, Partnership, Respect, Responsibility. 

Whether you are a professional looking for a career change, an undergraduate student exploring your first opportunity, or a recent graduate with an advanced degree, we have opportunities that will allow you to innovate, be challenged, and make an impact. 

Join our team and start your journey today 

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