Brand Coordinator

hace 2 semanas


Mexico City Global Executive A tiempo completo

Global Executive LATAM está en búsqueda de un:


Coordinador de Marca


Para empresa con más de 80 años dedicándose a la comercialización de la mejor selección de vinos, licores y destilados finos, así como productos gourmet en todo México tanto en tiendas propias como distribuidora.


Locación: Álvaro Obregón, Ciudad de México




Requisitos:

Buscamos:

Reportando al Director de Marketing, buscamos un profesional con titulación universitaria en Marketing, Publicidad, Comunicaciones o un campo relacionado.

Experiencia previa en funciones de marketing o branding, preferiblemente en la industria de vinos y licores.

Orientación hacia resultados, con capacidad para medir y analizar el rendimiento de las iniciativas de marketing y ajustar las estrategias según sea necesario.

Conocimiento del mercado de Ciudad de México y comprensión de las tendencias y preferencias de los consumidores locales.


Responsabilidades:


  • El Coordinador de Marca desempeña un papel fundamental en el desarrollo y ejecución de estrategias de marketing para promover y posicionar las marcas de vinos y licores de la empresa en el mercado.


  • Desarrollo de Estrategias de Marca: Colaborar con el equipo de marketing para desarrollar estrategias de marca efectivas que impulsen el conocimiento, la preferencia y la fidelidad del consumidor hacia los productos de la empresa.


  • Ejecución de Campañas de Marketing: Planificar y ejecutar campañas de marketing integradas, incluyendo publicidad en medios tradicionales y digitales, promociones en puntos de venta, eventos especiales y activaciones de marca.


  • Gestión de Presencia en Redes Sociales: Supervisar y gestionar la presencia de la marca en las redes sociales, creando contenido relevante y participando en conversaciones para mantener una conexión activa con la audiencia.


  • Desarrollo de Materiales de Marketing: Coordinar la creación y producción de materiales de marketing, como folletos, catálogos, muestras de productos y materiales promocionales, asegurando que estén alineados con la identidad de la marca y los mensajes clave.


  • Análisis de Mercado y Competencia: Realizar análisis de mercado para identificar oportunidades y amenazas, así como investigar las estrategias de marketing de la competencia para mantener la relevancia y la competitividad de la marca.


  • Gestión de Eventos y Patrocinios: Organizar y coordinar la participación de la marca en eventos relevantes, ferias comerciales y actividades de patrocinio, asegurando una presencia efectiva que impulse el reconocimiento de la marca y genere oportunidades de negocio


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