Brand Coordinator
hace 2 semanas
Global Executive LATAM está en búsqueda de un:
Coordinador de Marca
Para empresa con más de 80 años dedicándose a la comercialización de la mejor selección de vinos, licores y destilados finos, así como productos gourmet en todo México tanto en tiendas propias como distribuidora.
Locación: Álvaro Obregón, Ciudad de México
Requisitos:
Buscamos:
Reportando al Director de Marketing, buscamos un profesional con titulación universitaria en Marketing, Publicidad, Comunicaciones o un campo relacionado.
Experiencia previa en funciones de marketing o branding, preferiblemente en la industria de vinos y licores.
Orientación hacia resultados, con capacidad para medir y analizar el rendimiento de las iniciativas de marketing y ajustar las estrategias según sea necesario.
Conocimiento del mercado de Ciudad de México y comprensión de las tendencias y preferencias de los consumidores locales.
Responsabilidades:
- El Coordinador de Marca desempeña un papel fundamental en el desarrollo y ejecución de estrategias de marketing para promover y posicionar las marcas de vinos y licores de la empresa en el mercado.
- Desarrollo de Estrategias de Marca: Colaborar con el equipo de marketing para desarrollar estrategias de marca efectivas que impulsen el conocimiento, la preferencia y la fidelidad del consumidor hacia los productos de la empresa.
- Ejecución de Campañas de Marketing: Planificar y ejecutar campañas de marketing integradas, incluyendo publicidad en medios tradicionales y digitales, promociones en puntos de venta, eventos especiales y activaciones de marca.
- Gestión de Presencia en Redes Sociales: Supervisar y gestionar la presencia de la marca en las redes sociales, creando contenido relevante y participando en conversaciones para mantener una conexión activa con la audiencia.
- Desarrollo de Materiales de Marketing: Coordinar la creación y producción de materiales de marketing, como folletos, catálogos, muestras de productos y materiales promocionales, asegurando que estén alineados con la identidad de la marca y los mensajes clave.
- Análisis de Mercado y Competencia: Realizar análisis de mercado para identificar oportunidades y amenazas, así como investigar las estrategias de marketing de la competencia para mantener la relevancia y la competitividad de la marca.
- Gestión de Eventos y Patrocinios: Organizar y coordinar la participación de la marca en eventos relevantes, ferias comerciales y actividades de patrocinio, asegurando una presencia efectiva que impulse el reconocimiento de la marca y genere oportunidades de negocio
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