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Key Responsibilities
Manager ISC & Roll Out WHS
The Manager of In-Store Communication and Roll Out is responsible for developing and executing communication strategies within stores, as well as coordinating and supervising the deployment of new projects and campaigns at the store level. This role requires an integrated vision that combines marketing, visual communication, and project management skills to ensure effective and consistent implementation across all stores in WHS Channel . The ideal candidate will work closely with multidisciplinary teams to enhance the customer experience and optimize operations at the point of sale.
Responsibilities:
Development and Execution of Communication Strategies:
- Design and implement in-store communication strategies that align with marketing and sales objectives.
- Develop visual communication campaigns that include signage, displays, and other visual elements for promotions, product launches, and special events.
Management of Roll Out Projects:
- Plan, coordinate, and supervise the deployment of new projects and campaigns in stores, ensuring deadlines and budgets are met.
- Manage the implementation of new initiatives, from store remodels to the introduction of new store concepts and technologies.
Interdepartmental Collaboration:
- Collaborate with marketing, sales, operations, and design teams to ensure integrated and effective implementation of communication strategies and roll out projects.
- Coordinate with external vendors and agencies for the production and delivery of communication materials and other necessary resources.
Supervision and Evaluation:
- Oversee the creation and production of in-store communication materials, ensuring they are consistent with the brand's identity and values.
- Monitor and evaluate the impact of communication initiatives and roll out projects through key performance indicators (KPIs).
Optimization and Continuous Improvement:
- Conduct market studies and competitive analysis to identify opportunities for improvement and new trends in in-store communication and deployment.
- Implement improvements based on feedback and performance data to optimize operations and enhance the customer experience.
