Media Planning Analyst

hace 3 semanas

Mexico City Sony Pictures A tiempo completo

Job Description: Media Planning Analyst

Role summary: 

The Media Planning Analyst´s main responsibility will be to promote SPT’s linear programming by strategically scheduling on-air promos and secondary elements in the commercial breaks, driving viewers to watch our channels. The Analyst works closely with Traffic, Operations, On Air Creative, Post-Production and Media Planning Manager to build integrated campaigns to support premieres, ongoing programs, and special events.

Core Responsibilities: 

  • The Media Planning Analyst will strategically schedule PROMOS, SHORT FORMATS & SECONDARY ELEMENTS to promote our series and films on SONY, AXN and Sony Movies channel.
  • For this role you must familiarize yourself with “GRIPIT” - optimization software - used to plan, update inventory, close logs and ensure that the priorities and GRP goals of each on-air campaign are being achieved.
  • Monitor the reach and frequency goals of each campaign – Advance Reach and Frequency Report.
  • Verify that all information for the placement of promos is correctly assigned, including but not limited to; start date, end date, length, feeds, promo type, etc.
  • Provide reports from different media software’s.
  • Review the promotional campaigns inventory and On-Air Creative deadlines to ensure they align with the requirements for supporting campaigns and special events.
  • Maintain, monitor, and send promo house numbers from Promo Portal to Vision.  Ensure that usage dates, changes, deliveries, and applicable feed information is correct.
  • Provide input to Media Planning Manager regarding the development of needed promotional elements (i.e., spot lengths, tracks & campaign adjustments).
  • Report any differences between planned and aired – Post Run Reconciliation.
  • Responsible for setting up the appropriate rules for each promo available in GripIt
  • Update the inventory of promotions and interstitials on a weekly basis.
  • Responsible to cover co-worker logs and planning in the event of absences or vacation.

Preferred Education:

  • BA or BS degree in Communication, Administration, Marketing or related area;

Knowledge:

  • Languages: Advanced / Fluent in English.

Requirements:

  • Minimum of 2 years of experience in Media Planning, TV Broadcast or Advertising agencies
  • Proficiency in Excel and other MS applications including Outlook.
  • Knowledge of GripIt is a plus

Skills:

  • Organizational skills: Detail oriented and good organizational and operational skills.
  • Work under pressure: Ability to multi-task and work well under deadline-based pressures; must keep up with established routines, changing environments and strict deadlines.
  • Communication skills, effective communication, assertiveness, active listening, empathetic.
  • Team player: Strong team orientation and interpersonal skills.

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