Omnichannel Analytics Product Manager

hace 3 semanas

Mexico City Diageo A tiempo completo

Description

:

About us

Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and create innovative experiences that bring people together to celebrate life. 

Role Dimensions

Financial dimension
 

The role will be budget owner for cost centres in the remit.

Market Environment/ Complexity

We produce an outstanding collection of over 200 brands – old and new, large and small, global and local – that are enjoyed in more than 180 countries around the world. 

We are both a global team bringing together integrated decision- making for Diageo, as well as a local team supporting markets to be competitive and relevant to their consumers.

Leadership Responsibilities/ Key Stakeholders

Be a great business partner to the Data Analytics & Insights Leadership team, stakeholders of the Global Digital Team and Marketing colleagues - through building great relationships, supporting and challenging with skill & holding leaders to account for full delivery. Openness and integrity are a must.

Influencing skills are critical as this role must work with existing teams and external resources and must be able to influence at all levels of the business from Analysts to CMO. 

Ability to generate ideas, driving decisions through dynamic analysis, often requiring creativity to find a solution around a business issue; ability to think in the future and anticipate trends and opportunities and position against this to deliver future value.

Manage and educate the Data/Analytics/Insights team from a functional perspective and demonstrate exceptional leadership around the Diageo values and behaviours.

Purpose of Role

Manage an analytics team responsible for building and evolving descriptive, diagnostic, predictive & prescriptive Omnichannel Analytics products to support better, faster decisions.

Create and evolve a self-service ecosystem which enables the democratisation of analytics. 

Own the product strategy and roadmap.

Implement and evolve best in class approach to reporting & data enablement through a robust and consistent improvement process.

Top 3-5 Accountabilities

Partner closely with key stakeholders to understand business challenges and develop appropriate data analytics, models, reporting and visualization solutions to address them.

Own an analytics product feature and release roadmap based on business strategies, in-depth data analysis, and a clear understanding of business and end user needs.

Drive value-based prioritization by assessing the benefits of different data product solutions and the trade-offs between customer needs, technology requirements and costs.

Collaborate with technical partners that help facilitate strategic objectives and drive business plans, road maps, and requirements.

Drive utilisation and adoption of analytics products within specific functions and effectively communicate value drops to stakeholders and potential users.

Qualifications and Experience Required

12+ experience in Data/Analytics.

Master’s degree (M.A., M.S., or MBA) in information technology, computer science, economics, statistics, engineering, or related field

4+ years of experience in enterprise data analytics, reporting, and data products within a CPG. 

2+ years of progressive leadership experience in leading cross-functional, highly analytical, and technical teams and enterprise-wide programs, operating and influencing effectively across the organization and within complex contexts.

Experience with advanced analytic techniques, such as factor analysis, predictive modelling, logistic regression, cluster analysis, segmentation, attitudinal/motivational analysis, concept/copy testing, sales forecasting, response prediction, advertising effectiveness, consumer profiling, marketing mix and ROI measurement

2+ years of relevant product or program management experience in B2B wholesale distribution, e-commerce, finance, retail, operations, and/or business management/consulting with a proven history of delivering results. 

Diversity statement

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.

Worker Type :

Regular

Primary Location:

Budapest

Additional Locations :

Bangalore Karle Town SEZ, Mexico City

Job Posting Start Date :

2024-01-16

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