Marketing Manager

Encontrado en: Talent MX C2 - hace 2 semanas

Monterrey, México Blue Yonder A tiempo completo
Overview:

  • As a Marketing Manager, you will play a crucial role in driving business growth for Blue Yonder in the LATAM region, by working closely with our VP, Global Retail Marketing to develop a Marketing strategy across LATAM regions aligned to overall sales and growth priorities.

  • This role is also responsible in implementing a wide range of marketing tactics including events, webinars, email marketing, paid digital, content syndication, and other strategies to generate a strong pipeline for our sales team.

  • You will collaborate across various stakeholders; including industry, product marketing, business development and sales teams to align on the end-to-end components of integrated demand generation programs and ensure execution across multiple channels.

Scope:

  • Working cross-functionally with the marketing, sales, business development, industry strategy, product marketing, and product management team, you will implement and track compelling go-to-market plans that drive pipeline, revenue, and new business for Latin America.

  • The role scope is for LATAM with a focus across the Retail industry.

What you will do:

  • Collaborate with key stakeholders to lead and execute marketing strategies tailored to the LATAM market, ensuring alignment with overall business objectives.

  • Develop comprehensive marketing plan for Retail - LATAM including ABM, Campaigns, and Events.

  • Plan, organize, and promote events and webinars in the LATAM region to engage with potential customers and partners.

  • Create, schedule, and manage email marketing campaigns to nurture leads, promote products/services, and maintain strong customer relationships.

  • Plan and execute paid digital advertising campaigns.

  • Execute content creation and syndication strategies to increase brand visibility and thought leadership in the region.

  • Implement lead generation initiatives to grow our customer base and drive sales opportunities.

  • Conduct market research to identify trends, competitive landscapes, and opportunities for growth in the LATAM market.

  • Monitor and analyze the performance of marketing campaigns, providing insights and recommendations for optimization.

  • Assist in administrative tasks related to marketing activities, including budget tracking, vendor management, and coordination of marketing materials.

  • Learn and understand Blue Yonder’s client base, the decision-making process and how lead generation should best address and support our ideal customer profile and key sales stakeholders.

What we are looking for:

  • 5-7 years in marketing in a variety of roles including demand generation and field marketing

  • Fluent in English and Portuguese is a must, Spanish is a plus

  • Prior experience working closely with the sales team, preferably within a SaaS company is highly desired

  • Proven track record of successfully launching, managing, and tracking 1:few and 1:many marketing campaigns that drive pipeline and booked revenue

  • Proven experience in building a multi- channel marketing plan and executing marketing tactics such as events, webinars, email marketing, paid digital and content syndication.

  • Knowledge of best practices in B2B marketing, demand generation, marketing automation, lead conversion and nurturing programs

  • Experience creating campaign briefs and working with a creative team to translate the vision into a creative concept

  • A strong proponent of marketing technology and operations.

  • Depth of experience in project management and driving results across cross-functional teams is key.

  • Strong communication, interpersonal skills and executive presence, with the ability to develop positive and professional relationships with cross functional teams across domestic and international markets

  • Positive, self-starter with a drive to succeed and comfortable with high levels of ambiguity in a quickly changing business environment

  • Demonstrable experience of working in a metrics-oriented marketing environment, comfortable with analytics, metrics and working within automation tools such as Marketo, SFDC or similar

  • Experience with marketing tools such as 6Sense, Triblio, DemandBase, etc. is a plus

  • Excellent project management skills

  • Regional Travel required

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