Marketing Manager

Encontrado en: Talent MX C2 - hace 2 semanas

Monterrey, México LRQA A tiempo completo

We are looking for

a Marketing Manager who is results oriented, proactive, hands-on, flexible and enthusiastic about being a part of a best-in-class area marketing team. If you have experience delivering and managing marketing campaigns to support lead generation and brand awareness, we would like to hear from you. It is imperative that you have a strong attention to detail and solid communications skills. If you have experience working with a marketing team to help implement, measure and continually improve growth-driven marketing plans, we want to hear from you.

Role purpose:

The Marketing Manager is an experienced and hands-on marketing professional who will be responsible for:

Execution of the growth-driven marketing plans and campaigns for LRQA within a targeted geographic Area, under the direction of the Regional Marketing Manager and in line with global strategy and global campaign plans. Delivery and continual optimisation of marketing campaigns so that we can demonstrate that the right marketing messages/campaigns are reaching the right clients at the right time, resulting in lead generation, cross and upsell opportunities, and increased brand awareness, consideration, advocacy and loyalty. Working within the Area marketing team to maximize efficiencies, effectiveness and apply marketing campaign and channel best practice.  Input into and follow best practice frameworks and insights to drive effective and efficient growth. 

Key Responsibilities:

In line with the global strategy and global marketing plans, manage and execute area marketing plans and targeted campaigns to increase LRQA brand awareness and generate leads within targeted product and service categories for growth to budget. In line with the global strategy and global marketing plans, budgets, performance plans and strategies, ensure marketing campaigns support a consistent LRQA brand look and feel. Working with the Regional Marketing Manager, ensure marketing campaigns utilise centrally developed and/or approved marketing content in line with LRQA Brand & Communications team central guidance, and are developed using best practice frameworks and optimises tools such as Salesforce and Pardot, client segmentation and multiple marketing channels, including website, social media, email marketing, events, webinars, online advertising, retargeting, search engine optimization, search engine marketing, content localization, PR, etc. Support increased LRQA brand awareness, thought leadership, subject matter expertise, consultant and key industry association/stakeholder relationships/partnerships by supporting the implementation of defined LRQA PR strategies.  Ensure marketing campaigns utilise appropriate client value propositions and client/prospect segmentation practices to maximise campaign engagement, effectiveness, brand awareness and lead generation – from transactional campaigns to strategic and global campaigns and Account Based Marketing approaches.. Deliver and support marketing plan outcomes by working effectively with other marketing, sales and training team members, bought in services/agencies and other internal and external interfaces to ensure timely campaign deliver in line with campaign marketing budget. Working with Regional Marketing Manager, ensure the ability to provide monthly reports on area marketing campaign effectiveness and engagement in order improve lead generation, market brand and positioning. As a member of the area marketing team, provide information, recommendations and innovative ideas for marketing channels, tactics, and tools, ensuring they are relevant, complete, efficient and workable. Working across teams, ensure collaboration and contribution to the marketing, sales and operational function to support growth of the business in line with globally agreed strategic focus areas for both transactional, strategic and global accounts. Monitor and provide benchmarking and market feedback on competitor activities and performance.

Key health & safety responsibilities:

Eliminate or minimise employee's exposure to risks by reviewing, regularly, the health and safety risk register, applying appropriate controls, communicating results of risk assessment and ensuring health and safety is considered in the planning and execution of all LRQA activities. Manage your own compliance with health and safety rules, instructions, systems and legal requirements, ensuring you are suitably trained and adequate resources are available to work safely. Monitor and review health and safety performance, observe safety behaviours in the workplace, taking appropriate corrective and preventive action as necessary and suggesting and implementing improvement activities.

Technical / Professional Qualifications / Requirements:

Degree level education in a marketing discipline with at least years of BB marketing and campaign coordination and execution experience or equivalent years’ experience in a similar BB marketing role. Experience working within the Certification, Testing Inspection and Compliance (TIC) and/or Professional Assurance Services sector is a plus, but not a requirement. Strong communication skills, with an ability to present material in a way which is appropriate to the level of knowledge of the audience. Ability to read, write, speak and communicate in English and local language. Experience of transactional and ABM campaign marketing (and sales) ideally in a B to B and/or professional services environment.  Experience in providing marketing campaign and channel execution and support to support business operations. Adaptable and well organised with a practical minded approach and the ability to work on multiple tasks and to tight deadlines. Knowledge of applicable IT and digital technologies. Knowledge of Salesforce, Pardot, Google Analytics, Hootsuite, SEMRush and/or similar marketing and sales systems required. A proactive approach to problem solving, seeking management input, advice and direction when needed, with good communication skills. Ability to plans and prioritises workload to deliver results effectively and efficiently. Ability to work independently and as part of a regional and global team.  Result oriented, proactive, flexible and enthusiastic team player with a “can do” attitude. Self-motivated, passionate and an optimist who is a resilient and calm in various situations. Experience analysing campaign results, data, preparing reports and making recommendations for campaign improvements.

Our Values:

Vision

We support our clients in the present and prepare them for future success, by using our sharp understanding of social, environmental, technological, and commercial changes to work towards a safer, cleaner, more sustainable future.

Integrity

We always do what’s right, in the right way and continually measure our actions and their outcomes against rigorous criteria – both those of stakeholders and our own.

Togetherness

We respect the unique skills, expertise and backgrounds of our people and the inclusive culture they create. We believe teamwork and collaboration – internally and with our clients – are the best way to achieve our mutual goals.

Ambition

We are industry leaders because we combine technology and innovation with the expertise of our people. We help our clients be the best they can be, by being the best we can be.

Expertise

We value our experience, specialist knowledge, and pioneering history within the industry. But we also never stop looking for ways to learn and improve in the future.

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