Customer Marketing Coordinator
hace 1 semana
Job ID: 1884
Alternate Locations:
Newell Brands is a leading $8.3B consumer products company with a portfolio of iconic brands such as Graco®, Coleman®, Oster®, Rubbermaid® and Sharpie®, and 25,000 talented employees around the world. Our high-performance culture, unparalleled curiosity about the world around us, and talented people fuel our success. Our culture is enabled through our core values which guide all we do and how we win as One Newell. They are Integrity, Teamwork, Passion for Winning, Ownership & Leadership.
Position Title: Customer Marketing Coordinator (Writing)
Location: Mexico City
The Customer Marketing role will lead and execute the customer strategy for Writing BU building local capabilities to make Newell a Partner & Supplier for our customer.
The Writing Customer Marketing Coordinator translates the Categories, Brand strategies and plans defined by Marketing by Retail Environment and customers, responsible for channel and customers communication, analytical and administrative management, and development of POS coverage & campaigns for sales growth.
Customer Marketing seeks for shopper and customer insights to reach:
More People
More Often
Spending More
All based in and involving data-driven insights and behavior science, the writing CM coordinator will develop and execute Omni-Shopper Marketing by retail environment and Customer engagement strategies for this BU.
Job Responsibilities
Strategy excecution:
Follow up of Channel and Customers Targets & Objectives
Help sales team to execute Retail Environment strategy and Customer Strategy
Translate country Category Strategy to Portfolio/Retail environment strategy
Tracks Commercial calendar and execute activities accordingly
Price strategy follow up, implementation and search opportunities
Budget execution on time in full
Portfolio:
Recommendations of Portfolio by Retail Environment/Customer aligned with MarketingInnovation
Execute Innovation throughout JBP/channel plansDeploy Marketing strategy
Develop Local execution and track 5Ps by Retail environment
Channel execution of the Marketing Plan
Asset creation as needed (customer specific) alongside with trade marketing
Find opportunities at POS to increase visibility
P&L
Channel / Customer P&LSales & GTM
Execute One Newell GTM
Leads JBP content development – Value Creation
Talent Management
Talent Management
Continually develops skills to drive self and team Leads JBP content development – Value Creation
Continually develops skills to drive self and team
Creates timely performance appraisals.
Reviews MAP with manager and creates actionable plans for self-improvement.
Collaborates with peers within business unit and group to share and apply best practices.
Ownership and leadership of projects
Qualifications
• University or four-year college degree; MBA Preferred
• 5+ years Customer Marketing experience
• Project and/or account management
• Analysis of syndicated data (Circana , Iscam , BI ) to find opportunities, improve business initiatives and develop innovative programs
• Presenting and developing presentations
• Using Microsoft Office Suite (advanced MS Excel)
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