General Marketing Coordinator

hace 2 meses

Mexico City Pearson A tiempo completo

Marketing Coordinator

Are you passionate about creating captivating marketing campaigns that connect with audiences? We are in search of a marketing professional to join our team and take our efforts to new levels. As a crucial contributor, you will play an integral role in defining and executing strategic plans to increase brand visibility and promote our products.

Responsibilities:

Creative Force: Conceive and develop innovative B2B marketing campaigns that resonate with our audience, driving engagement and interest.

Multifaceted Marketing Expert: Demonstrate expertise in various aspects of marketing, from content development to optimization, advertising, event planning and execution.

Collaborative Profile: Establish relationships with external vendors to orchestrate events and promotional campaigns, while working in harmony with internal teams to synchronize brand reinforcement efforts.

Channel Strategist: Plan and execute strategic initiatives across multiple channels to effectively reach our target audience.

Data Analyst: Analyze marketing data to extract valuable insights and shape future strategies to improve performance.

Flexible Team Player: Take on specific tasks within the marketing plan and adapt as needed.

Requirements and Competencies:

Demonstrated B2B marketing experience in or have knowledge of the education industry, as a marketing coordinator or in a similar role.

Thorough knowledge of marketing elements, including traditional and digital strategies such as SEO, social media, etc., and proficiency in market research methods.

Proficient in MS Office, Adobe Creative Suite, CRM software and various applications such as web analytics and Google AdWords.

Highly organized, with exceptional attention to detail and excellent written and verbal communication skills.

Ability to combine commercial awareness with a creative mindset to drive impactful campaigns and strategies.

Desirable Qualifications:

Ideally holder of a bachelor's degree in marketing, communications or equivalent. However, relevant experience may compensate for formal education.

Excellent analytical, critical thinking and problem solving skills.

Ability to work in a team environment, collaborate and possess excellent interpersonal skills to thrive in a competitive environment.

Proficient in time management and prioritization, working effectively under pressure.

Fluent in conversational English (intermediate or higher).

Location: Mexico City (excl).

If you are ready to immerse yourself in a dynamic environment where creativity meets strategy and are determined to make a tangible impact, we invite you to apply and become part of our marketing team.

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

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