Senior Manager Channel Execution Nutrition

Description

Summary:

Embark on a career journey with Coca-Cola, a global icon that's more than a beverage company - it's a platform for innovation, a catalyst for community initiatives, and a beacon for positive change. We're currently seeking a Customer & Commercial Leadership Lead, a role that offers the unique opportunity to shape the commercial landscape of our company. If you're a strategic thinker with a passion for driving business growth, enhancing customer satisfaction, and leading the charge in modern trade channel strategies, this role is your chance to make a mark. Join us and play a pivotal role in steering the commercial success of a brand that's recognized and loved worldwide.

What You'll Do for Us:

Tailoring and implementing the OU strategies and picture of success to the for the Zone. Implementing strategies and solutions to accelerate expansion/impact of commercial assets and establish performance tracking systems to advance execution with focus on picture of success implementation. Working closely with the Bottlers to improve internal processes, support tools implementation and RTM revisions, to maximize speed and effectiveness of company's response to changing market conditions and enhance go-to-market. Partnering with Channel Strategy teams to support key initiatives executing, amplifying them through digital and e-commerce business. Tracking channel main indicators reviewing business performance, and designing impactful actions to improve it, when results are below targets. Continuously sharing information, insights, and knowledge with the Coca-Cola brand teams and developing platforms to materialize those insights into actions.

Qualifications & Requirements:

A University Degree (Bachelor) or equivalent experience in Industrial Engineering, Business Administration, or a related field. At least 5 years of experience in commercial execution in modern trade channel. Problem-solving mindset with strong analytical skills, and a good working knowledge of digital solutions and machine learning models. Outstanding influencing skills and cross-functional collaborative working standards. Highly developed leadership and influencing skills. Strong combination of strategic thinking, analytical expertise, problem-solving mindset, and the ability to build up simple plans that can be easily understood by frontline salespeople and customers. Ability to drive cross-functional support and cross-system alignment, to ensure that Commercial Execution concepts and programs are embedded in channel strategies, customer programs, and execution plans to ensure effectively deployment in each market.

Focus, Scope, & Impact:

Develop national-level commercial strategies and plans for NCB (Non-Carbonated Beverages) portfolio categories within the self-service, convenience stores, and pharmacy channels. Plan and guide the development of the annual Business Plan (BP), identifying trends among buyers, clients, and competitors. Craft execution guidelines for the Front-Line Sales Execution (FDE) of NCB categories (Hydration/Nutrition) that effectively capture market strategies and opportunities. Support business relationships with clients to ensure the continuity of business strategies. Provide channel/category execution and performance information to the Commercial and Marketing teams to aid decision-making and action planning. In collaboration with Revenue Growth Management (RGM), define the channel-format-client portfolio based on shopping missions/consumption occasions. Facilitate collaborations for DME (Designated Market Expenditure) Trade investments. Define and collaborate with the Latam CCL (Coca-Cola Latin America)/Marketing team on trade activities for the categories. Develop the channel toolkit, including consumer, brand, and category components. Conduct monthly reviews of channel guidelines for success stories and annual updates in the ICE. Collaborate in identifying white spaces for proposal development in Q1 and Business Plan strategies. Coordinate marketing activities with TetraPak and Sig for the acquisition of Funds. Verify with suppliers the executed activities for Tetra Funds.

KEY SUCCESS PARAMETERS

Experience

Bachelor’s degree in Marketing, Business Administration, Industrial Engineer, Finance, or related field required  5+ years of experience in Commercial Execution, Market Development and Channel Strategy. Problem solving mindset with strong Analytical Skills, and a good working knowledge of digital solutions and machine learning models. Outstanding influencing skills and cross-functional collaborative working standards. Deep understanding of Value Chain concept. Ability to motivate and work well with diverse, global, and cross functional teams.

Work Focus

This role requires robust Commercial Execution and Bottlers Operation understanding, and a very solid system experience to work in collaboration with different stakeholders. The role necessitates a profound understanding of the health and wellness market, consumer nutrition needs, and the ability to innovate and adapt in fast-evolving market conditions. It combines strategic planning, marketing acumen, partnership building, and leadership, all directed towards enhancing the company’s presence and growth within the nutritional product category. This role must be able to deep dive into the details of Commercial Capabilities and Channel Strategy to address issues, structure and analyze data to generate fact-based analysis, to understand drivers of performance before proposing solutions. Channel Strategy Development for Nutrition Portfolio: Create and implement a comprehensive channel execution strategy tailored for the nutrition segment, considering the unique attributes and consumer base for these products. Identify and prioritize high-opportunity channels (e.g., health food stores, gyms, online wellness platforms) where nutritional products can be prominently featured and effectively marketed. Market Understanding and Consumer Insights: Gain deep insights into health and wellness trends, consumer preferences, and nutritional needs to inform product development and positioning. Analyze competitor strategies within the nutritional space to identify gaps and opportunities for differentiation. Trade Marketing and Promotions: Collaborate with marketing and sales teams to develop and implement impactful trade marketing initiatives and promotions that resonate with health-conscious consumers. Leverage in-store displays, educational materials, and digital marketing to communicate product benefits and nutritional information effectively. Product Assortment and Placement: Work closely with category management to ensure an optimal assortment of nutritional products across different retail and online channels. Strategize on product placement to enhance visibility and accessibility, focusing on areas frequented by health-conscious consumers. Performance Monitoring and Data Analytics: Utilize data analytics to track sales performance, consumer feedback, and market trends related to nutritional products. This should inform ongoing strategy adjustments. Set clear performance indicators for channel execution and regularly review progress to ensure alignment with broader business objectives. Team Leadership and Capability Building: Build and lead a high-performing team focused on executing the channel strategy for nutrition. This includes providing training, setting clear goals, and fostering a culture of innovation and agility.

Communication Focus

Developing and nurturing strong relationships with bottlers for ensuring strategy implementation. The Coca-Cola Company, involves a multi-faceted approach to communication. In this position, one has the responsibility for sharing information, influencing others, and negotiating with stakeholders, each of which plays a crucial role in achieving business objectives. Here’s how these responsibilities manifest: Sharing InformationClarity and Transparency: The lead should share information clearly and transparently with all relevant parties. This can include internal updates on project progress, changes in strategy, or sharing insights derived from market analysis and consumer trends.Tailoring the Message: It is also about ensuring that the information is tailored and relevant to the audience, whether they are team members, higher management, or external partners. Influencing OthersVision and Strategy Communication: A key part of the role involves influencing others to buy into the company's vision and commercial strategy. This requires persuasive communication skills to articulate the value and impact of proposed initiatives.Change Management: Influencing is crucial in leading change management efforts, encouraging teams to embrace new processes, technologies, or strategies in pursuit of competitive advantage. Negotiating with OthersWith Internal Stakeholders: Negotiation within the context of internal stakeholders might involve securing resources, gaining buy-in for new initiatives, or managing internal expectations regarding project timelines or outcomes.With External Partners: Externally, negotiating can involve discussions with suppliers, bottlers, or retail partners to ensure favorable terms, addressing issues like execution, communication, and campaigns deployment.

Skills:

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