Marketing Expert

hace 2 semanas

Mexico City Nike A tiempo completo

Rejoignez l'équipe NIKE, Inc.

Loin de se contenter d'équiper les plus grands athlètes mondiaux, NIKE, Inc. explore les potentiels, abolit les frontières et repousse les limites du possible. L'entreprise recherche des personnes capables d'évoluer, de réfléchir, de rêver et de créer. L'épanouissement de sa culture repose sur son ouverture à la diversité et sur sa façon d'encourager l'imagination. La marque a besoin de personnes talentueuses, de leaders et de visionnaires. Chez NIKE, Inc., chacun contribue, par ses compétences et sa passion, à jouer un match difficile en constante évolution.

De notre site Web phare à l'expérience offerte en magasin en passant par nos applications mobiles cinq étoiles, le marketing numérique et les réseaux sociaux, nos équipes NIKE Digital réinventent la façon dont le design et la technologie s'associent pour servir le client de façon plus directe et personnelle. Nous investissons dans des technologies de pointe et travaillons avec les personnes les plus créatives au monde. Nos équipes innovantes, hétérogènes, multidisciplinaires et collaboratives imaginent les technologies de demain et en font profiter le monde entier.

WHO WE ARE LOOKING FOR

We’re looking for a Digital Marketing Expert, Men's Nike.com & Nike App to join our Latin America organization. This position will play a key role in developing digital marketing strategies that deepen relationships with Nike members and deliver growth for the brand and business. The ideal candidate will have strong communication skills, a proven track record developing and carrying out consumer-centric, multi-channel marketing plans, and have the capacity to thrive in a fast-paced environment. It’s crucial that this individual be proactive, curious, data-savvy, and actively looking for ways we can optimize consumer journeys. This individual should have experience working on best in class direct to consumer experiences, driving acquisition, engagement and retention.

The Digital Marketing team lives and breathes at the intersection of art and science – It’s as much about being able to successfully translate complex data/insights, as it is using incredible brand resourcefulness and intuition to uncover inspiring storytelling, drive a great brief, and ultimately, create amazing connections with consumers. We are driving transformation; and the ideal candidate will thrive in ambiguity and be excited to help create the future.

WHAT YOU WILL WORK ON

Lead Digital Marketing for the Mens construct, acting as subject matter expert of the Nike.com and Nike App platforms, providing deep knowledge of the digital capabilities to enhance the channel to elevate the consumer brand experience and drive member engagement and retention.

Develop annual, seasonal, 365, and pilot strategies to lead consumer and member growth across Nike.com and Nike App.

Deliver centralized, seasonal, 13-week programming guidance.

Partner with Brand Management to ensure brand architecture project plans reflect progressive, effective digital strategy.

Partner with NDDC business to ensure the team’s work reflects marketplace priorities and delivers on member growth critical metrics.

Deliver consistent marketing performance analytics, promoting a test-and-learn, iterative marketing culture.

Help brief and inform agency and designers to deliver channel right content to match consumer intent and experience needs.

Handle day-to-day working relationships with agency partners, authors and cross functional peers.

WHO YOU WILL WORK WITH

As a member of the LATAM Digital Marketing team, you will report to the Director of Digital Marketing LATAM. You'll partner closely with brand, brand creative, media, business and geo teams, along with external agency partners, and building strong relationships with cross-functional teams will be imperative to your success. You will collaborate daily with partners on the Marketing Team (Retail, Stores, Lifecycle), Brand Management and Integrated Media.

WHAT YOU BRING

Bachelor's degree in Business, Marketing, Communications or related field.

6+ years of experience in Brand Marketing or Digital Marketing.

Experience driving targeted communications programs in email and push notifications.

Passion for sport—whether you’re a seasoned athlete or just starting out.

Deep understanding of the digital landscape, user experience, and digital platforms.

Experience working with marketing analytics, deriving useful insights and applying findings.

Outstanding communication and organizational skills to influence functional teams and cross-functional projects

Ability to lead a culture of always-on testing and learning, including the rapid application of consumer signals into strategy, planning, and content iteration.

Great teammate with experience working collaboratively and effectively in a matrix organization.

Excellent organizational and project leadership skills with proven ability to juggle between the details and big picture, manage multiple and competing projects and priorities.

Strong oral and written communication skills including meeting facilitation and making strategic recommendations and persuasive presentations to marketing leadership.

Problem solver with ability to understand challenges or underlying opportunities, share ideas, develop effective responses, or elevate to higher management.

Ability to thrive within a fast-paced, high energy, skilled team of marketers that have a passion for sport and culture and creating meaningful connections between consumers and the Nike brand.

NIKE, Inc. est une entreprise en pleine croissance cherchant à intégrer à son équipe des personnes capables de se développer avec elle. Nike offre un généreux programme de rémunération globale, un environnement de travail décontracté, une culture variée et inclusive et une atmosphère dynamique propice au développement professionnel. Quels que soient le site ou le poste, les employés de Nike partagent tous la même mission stimulante : apporter inspiration et innovation aux athlètes* du monde entier.

NIKE, Inc. s'engage à embaucher un personnel diversifié. Les candidats qualifiés seront considérés sans tenir compte de leur origine, couleur de peau, religion, sexe, nationalité, âge, orientation sexuelle, identité de genre, expression de genre, statut de vétéran ou handicap.

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