Analyst Portfolio Activation

hace 3 meses


Mexico City Coca Cola A tiempo completo

Description

Summary:

Why being part of Coca Cola Latin America?   

We’re accelerating our momentum as the fastest growing large consumer goods company in Latin America. People are our focus when we’re collaborating with our diverse network of locally connected bottling partners, and when we’re returning every drop of water we use to communities and nature. We empower our employees to challenge the status quo, make bold recommendations, experiment, and adapt, so we can grow together and make a great business even better. 

 
What You’ll Do for Us  

Front-Line Marketing Portfolio Analyst will: 

Managing bottler alignment on the marketing agenda: portfolio priorities and category/brand strategies and plans (objectives, DME investments, success metrics and activity calendars, including Innovation projects and IMX Campaigns) in partnership with C&CL and Franchise Leadership. Actively work on regional market development to ensure the right implementation of projects.  Provide market input for the development of OU- and market-level Innovation projects. Provide input to localization and real-time amplification of IMX campaigns within the Franchise units.  Support / execute local media buying that cannot be bought at OU-level (through Mkt procurement, in coordination with IMX).  Manage brand activation at the local level, including POS activations & promos and experiential marketing and events (leveraging mkt assets), in coordination with with bottlers. Support the System in Customer & Shopper marketing agenda, maintaining strong relationships with key customers.

Qualifications and Requirements  

Ability to provide  franchise unit-level input on marketing plans  (e.g. consumer / shopper insights) and other key elements of broader OU strategy, as necessary  Ability to  develop relationships with key bottlers  and ensure alignment and buy-in on mkt agenda  Ability to support negotiations and alignment  with key stakeholders  Ability to coordinate  full details (calendars, resources, metrics) of local activation  with Bottlers Ability to identify needs for  campaign   localization or customization  as necessary  Ability to support, execute  media buying (in partnership with Mkt procurement and IMX) , as necessary 

Related Work Experience:

Marketing and leadership  experience  (5-7 years)  Business commercial  and financial  acumen   Experience working in  cross -functional and cross-geographical teams is preferred  

Primary Location: 
Primary location will be Mexico. Budget Relocation not approved for this role. 

What We Can Do for You  

Iconic & Innovative Brands:  Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Powerade, Fuzetea and more Expansive & Diverse Customers:  We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, and restaurants  Purpose Driven:  Purpose driven approach that empowers our people to protect the environment and communities we serve while delivering safe & quality products . Global Connections:  Allows you to develop, enhance and maintain global connections that allow us to move faster and learn from others. Community of Belonging:  We’re an organization that believes our ability to continually grow and build the right atmosphere where people feel safe and empowered, lets you bring your best self to work. 

Skills:


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