Brand Activation Manager, Global Marketing Activation

hace 5 meses

Mexico City Energizer Holdings A tiempo completo

This is Energizer Holdings, Inc.

Energizer Holdings responsibly creates products to make lives easier and more enjoyable. To do this, we lean into our culture as an organization – we win together, while serving each other, with a willingness to act boldly, all while doing right. Our colleagues hail from all backgrounds, nationalities and walks of life, but our shared mission and purpose make us one team. Because we’re a global organization, you will always have opportunities to learn, grow and develop in your career. We support flexible working arrangements wherever possible. 

Position Summary

Champions the execution of Globally approved marketing cycle plans that support and drive commercial objectives for the assigned categories and brands. Results oriented to achieve local commercially agreed to goals which deliver on Net Sales, Gross Margin and Share. Plans, leads and coordinates with internal and external partners the implementation of the in-store activities such as promos, visibility and communication.

Responsibilities

Supports the Sr. Manager with the planning & development of the annual marketing cycle plan and manages associated budgets. 

Responsible for analyzing and proposing tactical changes to the product range, pricing and packaging based on their in-market acquired knowledge

Coordinates the execution of central & locally created promotions, while also recommending local activity based on local market insights to increase consumer engagement.

Monitoring and periodically reporting on critical elements of competitive actions related to product, price, distribution, visibility and promotions. 

Participates in Customer presentations where needed to be informed on Customer development and requirements. Joins Key Customer negotiations when Sr. Manager is not available. 

Establish portfolio ranging needs by market by channel and coordinates Trade Programs within a marketing cycle plan as needed. 

Analyzes Nielsen data such as volume and value share, AUPs, source of volume etc. plus, formulates insights that will allow us to better compete. 

Adapt sub-region Marketing Cycle Plan (align with global and DMG plans) as part of Annual Business Plan process 

Manage execution of activities during key weeks to deliver volume and net sales during seasonal peaks. 

Coordinate closely with commercial teams to plan merchandising/visibility needs in modern and traditional channels, must be planned at ABP time and reviewed quarterly.

Manage relationships with BTL and digital agencies to ensure local planning and execution of activities.

Provides analytical understanding of the Nielsen audit data based on the timing of the available data. Review’s category, pricing, portfolio and distribution trends by segment vs. competition.

Work with Finance to analyze business segments for range volume, net sales and gross margin and issue updates to Cluster leadership and commercial teams. 

Monitor and track competitor promotional activity.

Ensure that A&P spending and phasing is as per ABP/QF planning

What we are looking for

English Upper Intermediate or above

Minimum 3-4 years business experience

Solid evidence of working in consumer goods marketing and sales; experience in any of the categories we manage.

Degree or above in Business, Marketing or similar discipline

Exposure to working directly with customers and sales teams.

Experience of analyzing and utilizing trade audit data. 

Demonstrated competencies in critical thinking, collaboration, influence, team leadership, customer focus, and achieving results in alignment with business goals.

Ideally previous experience in brand activation/execution 

Must collaborate well and work well cross functionally.

Brand management experience

Trade Marketing experience 

Come join us

Energizer is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, veteran status, national origin, race, religion, sex, sexual orientation, gender identity or any other legally protected status in accordance with applicable federal, state and local laws.

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