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Brand Marketing Specialist Men's Running LATAM
hace 4 meses
Rejoignez l'équipe NIKE, Inc.
Loin de se contenter d'équiper les plus grands athlètes mondiaux, NIKE, Inc. explore les potentiels, abolit les frontières et repousse les limites du possible. L'entreprise recherche des personnes capables d'évoluer, de réfléchir, de rêver et de créer. L'épanouissement de sa culture repose sur son ouverture à la diversité et sur sa façon d'encourager l'imagination. La marque a besoin de personnes talentueuses, de leaders et de visionnaires. Chez NIKE, Inc., chacun contribue, par ses compétences et sa passion, à jouer un match difficile en constante évolution.
Les créateurs de storytelling, les équipes marketing et communications de NIKE, Inc. contribuent à définir le ton de notre marque. Ces experts créatifs mettent des mots sur l'innovation et la vision du sport de Nike par l'intermédiaire de la publicité, de la stratégie de marque, des interactions sur le Web et des présentations produits. Les équipes marketing et communications utilisent divers canaux, des magasins aux réseaux sociaux, pour faire le lien entre la science et l'art qui sous-tendent les innovations de Nike, et le cœur et l'esprit des athlètes du monde entier.
WHO ARE WE LOOKING FOR?
We are looking for a Brand Marketing Specialist to be part of our marketing team, based in Mexico City, covering several countries in the LATAM region. Someone that has a genuine connection to Running, a relentless curiosity for the consumer, and a belief in our brand vision to create the future for Nike Running.
The understanding of the running scene, experience in bringing to life marketing tactics that are aligned to a high-level strategy, cross-functional collaboration in a matrixed team, and some experience and/or understanding of the LATAM main cities, especially Mexico City, are critical to this role.
WHAT WILL YOU WORK ON?
As a Brand Marketing Specialist in Running, your consumer and market insights will inform the strategy and Marketing Plans, your ideas will help land the tactics, your understanding of the product and processes will keep the Running team on time and with the requirements needed, and your talent will be key to bring to life the plan in time and form, supporting your Manager.
Activities of the role to support the day to day demands of the Running plans and executions include: support of the development of seasonal programming; support on delivering the integrated marketing plans and managing campaign progress measurement, including recapping and de-briefing; support in keeping healthy and strong relationships with Runners and the Running community; and support with product and purchase orders, arrivals, deliveries and inventory.
This role will also lead and manage some key tactical executions that deliver on the overall integrated marketing plan.
WHO WILL YOU WORK WITH?
In this role you will report directly into the Brand Marketing Manager Men’s Running LATAM, working hand on hand with your counterparts in the Women’s Running team. You will begin as a contributor to fuel consumer demand and build our long-term connection with consumers in LATAM, focused in Mexico City. You will partner with our Mexico Marketing team, the Asia Pacific & Latin America (APLA) geography and Global Brand Marketing teams across Nike to build more effective and efficient ways to encourage and connect with athletes*.
Your key internal partners are Digital and Retail, Brand Creative, Sports Marketing, Integrated Media, Catalyst, and SCI Teams. Your key external partners are event production agencies, consumer research agencies, Runners and Running communities.
WHAT YOU BRING TO NIKE
Bachelor’s degree in Marketing, Business, Communications, or a closely related field. Minimum one year of experience in either brand building/marketing, consumer marketing or related experience in digital marketing. Genuine connection to and deep understanding of Running (and other sports), culture, and youth trends. Ability to think big picture, work cross functionally, have a curiosity for consumer insights/behaviors, multi-task and adapt to a constant changing environment. Business-level proficiency in English: both written and verbal, Keynote, Word and Excel skills. Organization and follow-up skills.NIKE, Inc. est une entreprise en pleine croissance cherchant à intégrer à son équipe des personnes capables de se développer avec elle. Nike offre un généreux programme de rémunération globale, un environnement de travail décontracté, une culture variée et inclusive et une atmosphère dynamique propice au développement professionnel. Quels que soient le site ou le poste, les employés de Nike partagent tous la même mission stimulante : apporter inspiration et innovation aux athlètes* du monde entier.
NIKE, Inc. s'engage à embaucher un personnel diversifié. Les candidats qualifiés seront considérés sans tenir compte de leur origine, couleur de peau, religion, sexe, nationalité, âge, orientation sexuelle, identité de genre, expression de genre, statut de vétéran ou handicap.
