Brand Manager

hace 1 mes


Monterrey, México Totum Talent A tiempo completo

En Totum Talent nos encontramos en búsqueda de un Brand Manager para un holding de empresas alimentarias.


Objetivo:

Coordinar y ejecutar la estrategia de marketing de la unidad de negocio a su cargo, garantizando que los entregables de marketing se cumplan y facilitando la comunicación entre el equipo de marketing y el de operaciones


Responsabilidades:

  • Desarrollar y ejecutar un calendario de actividades/contenidos y un plan de promoción para los canales tradicionales y digitales.
  • Coordinar todas las solicitudes de marketing que vengan del equipo de operaciones.
  • Elaborar informes internos para hacer un seguimiento de los resultados de las campañas.
  • Organización de eventos especiales.
  • Agendar reuniones de seguimientos con el equipo de operaciones y corporativo.
  • Asegurar el desarrollo e innovación constante de la página web y redes sociales de la empresa así como incrementar presencia de marca en redes sociales donde no esté posicionada.




Requisitos:
  • Inglés avanzado
  • Titulado en mercadotecnia, comunicaciones o afín


Experiencia:

  • Al menos 2 años como marketing manager o posición similar.
  • Al menos 2 años de experiencia en estrategias de marketing digital y tradicional.
  • Experiencia en giro de alimentos o restaurantes/ Fine Dining


Conocimientos técnicos:

  • Redes sociales para creación de contenido.
  • Uso de parrilla de contenido para planificación de publicaciones
  • Publicidad pagada en redes sociales
  • Interpretación de analíticos de página web y redes sociales



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