Sr. Product Marketing Manager, Alexa Mexico
hace 6 meses
Key job responsibilities
- Establish deep expertise in Alexa's various use cases and develop impactful marketing strategies to drive high-value customer actions, engagement, monetization, and retention.
- Manage complex tradeoffs across multiple strategic marketing initiatives and establish streamlined, efficient processes for campaign delivery.
- Collaborate closely with the product team to create and execute exceptional customer journeys for Alexa use cases.
- Proactively identify and resolve any issues that could undermine the overall strategy and impede achievement of customer adoption and financial goals.
- Work in partnership with business intelligence, engineering, and merchandising teams to design and execute test-and-learn plans that drive engagement, prevent customer churn, and support critical business initiatives in a scalable manner.
- Define new campaign proposals and conduct effectiveness studies to identify actions for continuous improvement.
We are open to hiring candidates to work out of one of the following locations:
Mexico City, DIF, MEX
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience- Experience using data and metrics to drive improvements
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
- Experience communicating results to senior leadership
- Experience with customer segmentation, profiling, and targeting
- Experience with A/B Testing or Multi-Variate Testing or both
- Native Level Spanish proficiency
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis- Master's degree in marketing, advertising, business or equivalent
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