Sr. Partner Marketing

hace 4 meses


Mexico City Lenovo A tiempo completo

Description and Requirements

SUMMARY

The Sr. Partner Marketing is responsible for working together with sales team (KAMs) to develop the marketing strategy and plans aligned to channel needs & client’s objective, (carrier) to reach the KPIs previously defined at the company's annual plan. This plan must be approved by the channel Marketing senior Manager.

● Develop the annual and quarterly marketing plan by client, considering a consumer centric strategy to provide a better engaging experience to our customers and help driving sales.

● Responsible for client’s marketing budget, it’s implementation while assuring efficiencies and consistency across all stakeholders (trade marketing – commercial – digital marketing – media plan)

● Develop marketing launch plan by client considering budget and aligned to brand strategy.

● Provide strategic direction to TRADE MKTG to win at the POS across clients.

● Develop marketing proposals that change sales trends, based on sales weekly knowledge by client.

● Understands how to identify Key Performance Indicators that should be used to measure the impact of assets, of campaigns, of marketing activities, and of end-to-end marketing initiatives.

● Assure deep knowledge of company’s KPIs, identify source of growth for Motorola Mx and define both media and channel strategy.

● Develop annual sales & investment analysis, for each client across pipeline.

● Understand brands’ vision, objectives, strategies & activities of both our business and that of the clients to convey clear initiatives that will add value across businesses.

● Investigate insights & new communication tools/media of the industry, competitors, and more specifically for the clients in charge, its shopper and its trends.

● Take advantage of brand sponsorships both local and global, to improve sales, POS traffic, shopper engagement and brand presence.

● Daily business follow ups to assure the execution of the marketing plan at the client in charge.

● Qualitative & quantitative analysis of the marketing investment (ROI/ learning).

● Conduct deep dive analysis into marketing performance data, market research, customer insights, and looks for connections that will help to guide decision making on marketing and branding strategy. Understands how different variables impact performance of marketing activities and makes recommendations for changes to strategic direction.

● Propose content ideas for Motorola Campaigns on each client, based on insights.

● Develop strategic presentations for middle & top management of internal & external clients.

● Brief, execution & post evaluation of holistic comarketing campaigns from ATL (on & off media) to marketing experience at POS.

Participate in negotiations with the client´s mkt and commercial team to approve the marketing plan & investment and achieve additional actions without costs for Motorola.

● Self continuously develops marketing & managerial skills (strategic thinking, consumer centricity, planning & organizing).

● Assure administrative activities to make things happen: briefs, PO, etc.

KNOWLEDGE

● Basic foundations of marketing (brand positioning, brand equity, consumer insights, mktg mix)

● Basic media plan (direction to planning team and basic evaluation of media plans (Off & On KPIs)

● Basic knowledge of financial variables & its impact to the business

● Advanced English (oral & written)

● Project management

● Trade Marketing foundations

EDUCATION

● Bachelor’s degree in marketing, business, finance, industrial engineering, or other related.

EXPERIENCE

● 3 years of experience in Channel Marketing, Marketing or Trade Marketing, desirably on mass consumption companies with representative sales at retail or carrier’s channels.

COMPETENCIES

● Assertiveness in decision making proposals (fact based).

● Attention to details

● Strategic thinking, analytical thinking & numeric to solve problems.

● Results orientation

● Planning & organizing

● Great Oral & written communication skills

● Team oriented

● Strong interpersonal skills as he/she interacts with colleagues, agencies & clients (all organizational levels)

● Creativity

● Assertiveness & tenacity to sell ideas.

REPORT TO: SR CHANNEL MKTG MANAGER

TEAM IN CHARGE OF: None


We are equal opportunity employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as veteran and basis of disability or any other federal, state, or local protect class.


Additional Locations : * Mexico - Distrito Federal - Mexico * Mexico * Brazil - Distrito Federal * Mexico - Distrito Federal - Mexico

  • Mexico City Servicios Comerciales Amazon Mexico S. de R.L. de C.V. A tiempo completo

    Do you have a passion for great content? Love learning about new products and services and being a part of driving their success? Excel in identifying and communicating mutually beneficial customer and partner propositions and benefits? Passionate about a great customer experience and the data that drives it? A creative marketer that can think big and make...


  • Mexico City Alia Integrando Talento A tiempo completo

    Empresa líder en brindar servicios de tecnologías de la información, busca incorporar a su staff de mercadotecniaEjecutivo de Marketing SrSe ofrece: sueldo nominal más prestaciones superiorescapacitación y crecimientoModalidad de trabajo: hibridaRequisitos:Ejecutivo de MarketingContar con 2 años de experiencia en ejecución y administración de...


  • City, México cargo-partner A tiempo completo

    **REQUISITOS**: Licenciatura en Relaciones Internacionales, Comercio Internacional o afín AVANZADO INDISPENSABLE (no negociable) Experiência laborando en Freight Forwarder INDISPENSABLE Conocimiento y aplicación de Incoterms Conocimiento de compras **EXPERIENCIA**: Pricing maritimo **Mínimo 3 años en**: Incoterms Conocimiento y análisis del mercado...


  • Mexico City 株式会社ポケモン A tiempo completo

    Get to know The Pokémon Company International The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was...


  • City, México cargo-partner A tiempo completo

    **REQUISITOS**: Licenciatura en Relaciones Internacionales, Comercio Internacional o afín AVANZADO INDISPENSABLE (no negociable) Experiência laborando en Freight Forwarder INDISPENSABLE Conocimiento y aplicación de Incoterms **EXPERIENCIA**: Pricing aéreo **Mínimo 3 años en**: Incoterms Conocimiento y análisis del mercado nacional...


  • Mexico City Edenred A tiempo completo

    Take a step forward and let Edenred surprise you. Every day, we deliver innovative solutions to improve the life of millions of people, connecting employees, companies, and merchants all around the world.  We know there are hundred ways for you to grow. With us, you will expand your skills in a multicultural, challenging, and dynamic environment.  ...

  • Sr Marketing Manager B2B

    hace 3 semanas


    Mexico City Layer7 SAPI de CV A tiempo completo

    This is a remote position. ¡Únete a nuestro equipo de trabajo! Sr Marketing Manager B2B ¿Qué harás con nosotros? ●       Diseñar y ejecutar estrategias de marketing alineadas a los objetivos de la empresa y enfocadas en el ciclo de vida del cliente en mercados B2B y B2B2B, optimizando el mensaje según los perfiles y necesidades...


  • Mexico City Equinix A tiempo completo

    Who are we? Equinix is the world’s digital infrastructure company®, operatingover 250 data centers across the globe.Digital leaders harness Equinix's trusted platform to bring together and interconnect foundational infrastructure at software speed. Equinix enables organizations to access all the right places, partners and possibilities to scale with...


  • City, México Synaptics Inc. A tiempo completo

    **Description** We solve complex challenges alongside the most influential companies in the industry, using the most advanced algorithms in areas such as machine learning, biometrics, and video processing, combined with world class software and silicon development. Synaptics is looking for a Sr. Product Marketing Manager, Automotive & Display to drive...

  • Marketing Sr. Manager

    hace 3 meses


    Mexico City Paramount Global A tiempo completo

    We are seeking a dynamic and experienced Marketing, Digital Production, and Social Media Lead to spearhead our marketing efforts for our brands in Mexico: MTV, Comedy Central, and Paramount Network. Key Responsibilities: Brand Strategy: Develop and implement strategic marketing plans for MTV, Comedy Central, and Paramount Network, ensuring alignment...


  • Mexico City Global Executive México A tiempo completo

    Global Executive está en búsqueda de un:Brand Manager SrPara empresa líder en la industria de vinos, licores y productos gourmet, reconocida por su portafolio de marcas premium y su compromiso con la calidad y la tradición.Objetivo del Cargo:El Brand Manager Sr será responsable de definir y ejecutar estrategias integrales de marketing y posicionamiento...


  • Mexico City Docplanner A tiempo completo

    Descripción del empleo Develop and execute customer-centric marketing campaigns to enhance engagement and upsells. Develop and execute referral program stretegy for new sales. Monitoring and analyzing all campaings and communication efforts. Create compelling content tailored to different customer segments. Design and implement customer loyalty...


  • Mexico City MioDottore A tiempo completo

    Descripción de la empresa With a global mission to “make the healthcare experience more human", Doctoralia is the leading platform that offers software solutions for doctors, clinics, hospitals and patients to enable the healthcare ecosystem and the patient journey to work together more seamlessly.  Descripción del empleo Develop and execute...

  • Sr Marketing Analyst

    hace 2 meses


    Mexico City Mattel A tiempo completo

    CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do...


  • Mexico City Sephora A tiempo completo

    The Senior Brand Marketing Manager will spearhead the development of strategic partnerships with key beauty brands, orchestrating innovative marketing programs and campaigns in collaboration with merchants and the global team. This role will be pivotal in implementing new ways of working internally to drive brand visibility worldwide while helping brands to...

  • Marketing Expert

    hace 6 meses


    Mexico City Nike A tiempo completo

    Rejoignez l'équipe NIKE, Inc. Loin de se contenter d'équiper les plus grands athlètes mondiaux, NIKE, Inc. explore les potentiels, abolit les frontières et repousse les limites du possible. L'entreprise recherche des personnes capables d'évoluer, de réfléchir, de rêver et de créer. L'épanouissement de sa culture repose sur son ouverture à la...


  • Mexico City Crunchyroll A tiempo completo

    About CrunchyrollWE HELP EVERYONE BELONG. IT’S OUR PURPOSE.Founded by fans, Crunchyroll delivers the art and culture of anime to a passionate community. We super-serve over 100 million anime and manga fans across 200+ countries and territories, and help them connect with the stories and characters they crave. Whether that experience is online or in-person,...


  • Mexico City Diageo A tiempo completo

    Description : Company context Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience,...


  • Mexico City Amazon Web Services Mexico S. de R.L. de C.V. A tiempo completo

    Do you like helping partners solve tough technical problems? Would you like to help some of the best known Systems Integrators in the world utilize cloud computing technologies? Do you have a knack for helping companies understand application architectures and integration approaches? Do you want to be part of the business development team helping to...

  • Measurement Partner

    hace 5 meses


    City, México TikTok A tiempo completo

    Responsibilities TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Seattle, Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help...