Sr. Partner Marketing

hace 5 meses

Mexico City Lenovo A tiempo completo

Description and Requirements

SUMMARY

The Sr. Partner Marketing is responsible for working together with sales team (KAMs) to develop the marketing strategy and plans aligned to channel needs & client’s objective, (carrier) to reach the KPIs previously defined at the company's annual plan. This plan must be approved by the channel Marketing senior Manager.

● Develop the annual and quarterly marketing plan by client, considering a consumer centric strategy to provide a better engaging experience to our customers and help driving sales.

● Responsible for client’s marketing budget, it’s implementation while assuring efficiencies and consistency across all stakeholders (trade marketing – commercial – digital marketing – media plan)

● Develop marketing launch plan by client considering budget and aligned to brand strategy.

● Provide strategic direction to TRADE MKTG to win at the POS across clients.

● Develop marketing proposals that change sales trends, based on sales weekly knowledge by client.

● Understands how to identify Key Performance Indicators that should be used to measure the impact of assets, of campaigns, of marketing activities, and of end-to-end marketing initiatives.

● Assure deep knowledge of company’s KPIs, identify source of growth for Motorola Mx and define both media and channel strategy.

● Develop annual sales & investment analysis, for each client across pipeline.

● Understand brands’ vision, objectives, strategies & activities of both our business and that of the clients to convey clear initiatives that will add value across businesses.

● Investigate insights & new communication tools/media of the industry, competitors, and more specifically for the clients in charge, its shopper and its trends.

● Take advantage of brand sponsorships both local and global, to improve sales, POS traffic, shopper engagement and brand presence.

● Daily business follow ups to assure the execution of the marketing plan at the client in charge.

● Qualitative & quantitative analysis of the marketing investment (ROI/ learning).

● Conduct deep dive analysis into marketing performance data, market research, customer insights, and looks for connections that will help to guide decision making on marketing and branding strategy. Understands how different variables impact performance of marketing activities and makes recommendations for changes to strategic direction.

● Propose content ideas for Motorola Campaigns on each client, based on insights.

● Develop strategic presentations for middle & top management of internal & external clients.

● Brief, execution & post evaluation of holistic comarketing campaigns from ATL (on & off media) to marketing experience at POS.

Participate in negotiations with the client´s mkt and commercial team to approve the marketing plan & investment and achieve additional actions without costs for Motorola.

● Self continuously develops marketing & managerial skills (strategic thinking, consumer centricity, planning & organizing).

● Assure administrative activities to make things happen: briefs, PO, etc.

KNOWLEDGE

● Basic foundations of marketing (brand positioning, brand equity, consumer insights, mktg mix)

● Basic media plan (direction to planning team and basic evaluation of media plans (Off & On KPIs)

● Basic knowledge of financial variables & its impact to the business

● Advanced English (oral & written)

● Project management

● Trade Marketing foundations

EDUCATION

● Bachelor’s degree in marketing, business, finance, industrial engineering, or other related.

EXPERIENCE

● 3 years of experience in Channel Marketing, Marketing or Trade Marketing, desirably on mass consumption companies with representative sales at retail or carrier’s channels.

COMPETENCIES

● Assertiveness in decision making proposals (fact based).

● Attention to details

● Strategic thinking, analytical thinking & numeric to solve problems.

● Results orientation

● Planning & organizing

● Great Oral & written communication skills

● Team oriented

● Strong interpersonal skills as he/she interacts with colleagues, agencies & clients (all organizational levels)

● Creativity

● Assertiveness & tenacity to sell ideas.

REPORT TO: SR CHANNEL MKTG MANAGER

TEAM IN CHARGE OF: None


We are equal opportunity employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age national origin, religion, sexual orientation, gender identity, status as veteran and basis of disability or any other federal, state, or local protect class.


Additional Locations : * Mexico - Distrito Federal - Mexico * Mexico * Brazil - Distrito Federal * Mexico - Distrito Federal - Mexico

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