Senior Manager Channel Execution Hydration

Description

Summary:

Embark on a career journey with Coca-Cola, a global icon that's more than a beverage company - it's a platform for innovation, a catalyst for community initiatives, and a beacon for positive change. We're currently seeking a Customer & Commercial Leadership Lead, a role that offers the unique opportunity to shape the commercial landscape of our company. If you're a strategic thinker with a passion for driving business growth, enhancing customer satisfaction, and leading the charge in modern trade channel strategies, this role is your chance to make a mark. Join us and play a pivotal role in steering the commercial success of a brand that's recognized and loved worldwide.

What You'll Do for Us:

Tailoring and implementing the OU strategies and picture of success to the for the Zone. Implementing strategies and solutions to accelerate expansion/impact of commercial assets and establish performance tracking systems to advance execution with focus on picture of success implementation. Working closely with the Bottlers to improve internal processes, support tools implementation and RTM revisions, to maximize speed and effectiveness of company's response to changing market conditions and enhance go-to-market. Partnering with Channel Strategy teams to support key initiatives executing, amplifying them through digital and e-commerce business. Tracking channel main indicators reviewing business performance, and designing impactful actions to improve it, when results are below targets. Continuously sharing information, insights, and knowledge with the Coca-Cola brand teams and developing platforms to materialize those insights into actions.

Focus, Scope, & Impact:

Develop national-level commercial strategies and plans for NCB (Non-Carbonated Beverages) portfolio categories within the self-service, convenience stores, and pharmacy channels. Plan and guide the development of the annual Business Plan (BP), identifying trends among buyers, clients, and competitors. Craft execution guidelines for the Front-Line Sales Execution (FDE) of NCB categories (Hydration/Nutrition) that effectively capture market strategies and opportunities. Support business relationships with clients to ensure the continuity of business strategies. Provide channel/category execution and performance information to the Commercial and Marketing teams to aid decision-making and action planning. In collaboration with Revenue Growth Management (RGM), define the channel-format-client portfolio based on shopping missions/consumption occasions. Facilitate collaborations for DME (Designated Market Expenditure) Trade investments. Define and collaborate with the Latam CCL (Coca-Cola Latin America)/Marketing team on trade activities for the categories. Develop the channel toolkit, including consumer, brand, and category components. Conduct monthly reviews of channel guidelines for success stories and annual updates in the ICE. Collaborate in identifying white spaces for proposal development in Q1 and Business Plan strategies. Coordinate marketing activities with TetraPak and Sig for the acquisition of Funds. Verify with suppliers the executed activities for Tetra Funds.

KeY SUCCESS PARAMETERS

Experience

Bachelor’s degree in Marketing, Business Administration, Industrial Engineer, Finance, or related field required  5+ years of experience in Commercial Execution, Market Development and Channel Strategy. Problem solving mindset with strong Analytical Skills, and a good working knowledge of digital solutions and machine learning models. Outstanding influencing skills and cross-functional collaborative working standards. Deep understanding of Value Chain concept. Ability to motivate and work well with diverse, global, and cross functional teams.

Work Focus

This role requires robust Commercial Execution and Bottlers Operation understanding, and a very solid system experience to work in collaboration with different stakeholders. The focus for a Senior Manager in this role is to navigate the competitive landscape of the hydration market, continuously adapting strategies to meet consumer needs, leverage market opportunities, and achieve business objectives. Success in this role requires an in-depth understanding of the hydration category, keen market insights, strategic planning skills, and the ability to execute effectively across a broad range of sales and distribution channels. This role must be able to deep dive into the details of Commercial Capabilities and Channel Strategy to address issues, structure and analyze data to generate fact-based analysis, to understand drivers of performance before proposing solutions. Channel Strategy Development: Develop a comprehensive channel strategy specific to hydration products, identifying and targeting sales channels with the greatest potential for growth, such as convenience stores, fitness centers, schools, and online platforms. Understand the unique buying behaviors and consumption patterns associated with hydration products to tailor channel strategies effectively. Market Insights and Consumer Trends: Stay abreast of trends in consumer health and wellness, particularly around hydration and its importance in overall well-being. Use these insights to inform product development and marketing strategies. Analyze competitive landscape to identify opportunities for differentiation within the hydration category. Trade Marketing and Promotional Activities: Work with marketing teams to develop impactful trade marketing initiatives and promotional campaigns that highlight the benefits of hydration and the unique selling points of the products. Ensure that promotional activities are tailored to the specifics of each channel and meet the target audience's needs. Product Assortment and Merchandising: Collaborate with category management to ensure a strategic assortment of hydration products that caters to different consumer needs and preferences across various retail environments. Develop effective merchandising strategies to improve product visibility and accessibility, emphasizing the importance of hydration. Data-Driven Decision Making: Employ data analytics to monitor sales performance, market trends, and consumer feedback related to hydration products. Use these insights to refine channel strategies and improve product offerings. Establish key performance indicators for channel execution effectiveness and regularly assess performance against these metrics. Team Development and Leadership: Build and lead a dedicated team specialized in executing the hydration product channel strategy, providing training and development to enhance their capabilities. Foster a culture of innovation and continuous improvement, encouraging the team to seek out new opportunities for growth within the hydration category.

Communication Focus

Developing and nurturing strong relationships with bottlers for ensuring strategy implementation. The Coca-Cola Company, involves a multi-faceted approach to communication. In this position, one has the responsibility for sharing information, influencing others, and negotiating with stakeholders, each of which plays a crucial role in achieving business objectives. Here’s how these responsibilities manifest: Sharing InformationClarity and Transparency: The lead should share information clearly and transparently with all relevant parties. This can include internal updates on project progress, changes in strategy, or sharing insights derived from market analysis and consumer trends.Tailoring the Message: It is also about ensuring that the information is tailored and relevant to the audience, whether they are team members, higher management, or external partners. Influencing OthersVision and Strategy Communication: A key part of the role involves influencing others to buy into the company's vision and commercial strategy. This requires persuasive communication skills to articulate the value and impact of proposed initiatives.Change Management: Influencing is crucial in leading change management efforts, encouraging teams to embrace new processes, technologies, or strategies in pursuit of competitive advantage. Negotiating with OthersWith Internal Stakeholders: Negotiation within the context of internal stakeholders might involve securing resources, gaining buy-in for new initiatives, or managing internal expectations regarding project timelines or outcomes.With External Partners: Externally, negotiating can involve discussions with suppliers, bottlers, or retail partners to ensure favorable terms, addressing issues like execution, communication, and campaigns deployment.

Skills:

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