Marketing Manager

hace 6 días

Mexico City ZURU Toy Company A tiempo completo
Join Our Team as a Marketing Manager Are you ready to make your mark in global brand marketing? We're looking for a dedicated Marketing Manager to lead our efforts in Mexico City. Join us and play a pivotal role in driving success for our toy brands.ZURU is on a mission to disrupt industries, challenge the status quo, and catalyze change through radical innovation and automation advances. This mission spans across different pillars of the company: ZURU Toys re-imagines what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations. Learn more about ZURU : Life@ZURU :

Your Role

As the Marketing Manager for Mexico/LATAM, you will lead the creation and execution of localized consumer marketing campaigns across all ZURU Toys brands. Your goal is to drive product sales and create impactful, enduring brand experiences.

Core Roles And Responsibilities

Strategic and Tactical Marketing: Collaborate on the strategic development and execution of local marketing plans for all ZURU toys, aligning with established brand positioning and market vision. Agency Management: Oversee local agencies and partners, including media, translation, and VOD partners. Campaign Effectiveness: Evaluate marketing campaigns, conduct postmortem analyses, present key insights, and understand local consumer behaviors and demographics. Creative Presentations: Develop presentations that summarize brand and marketing activities in visually compelling ways. Creative Brief Development: Craft creative briefs for global brand teams and media agencies for digital, print, TV, web, and other campaigns. Global Collaboration: Work with global brand teams on digital, social, and influencer marketing. Process Management: Design and implement processes to connect global teams with local needs, driving POS and increasing market share. Licensor Coordination: Provide regular updates on marketing plans to licensors and identify potential partnerships. Budget Management: Ensure adherence to commercial budgets and proper invoice processing for marketing and trade marketing activities. Trade Marketing Leadership: Lead trade marketing initiatives in Mexico, working closely with the country manager and sales team. Distributor Support: Coach and facilitate LATAM distributor partners to maintain brand consistency and effective marketing spend. Event Management: Provide support for event management, including developing brand signage and collateral. Product Launch Coordination: Collaborate with brand/commercial teams on product launches and retail exclusives, adjusting marketing plans as needed. Trend and Data Reporting: Conduct weekly reviews and reports on trends, sales data, and consumer behaviors. Global Campaign Integration: Manage relationships with global marketing teams to develop local campaign assets and ensure alignment with brand initiatives.

Skills And Experiences Required

Bachelor’s degree in a related field preferred. 5-7 years of experience in consumer or brand marketing, preferably in the toys industry. Advanced understanding of marketing techniques, including social media, digital, and influencer marketing. Knowledge of the retail landscape in the assigned region(s). Proficiency in project management. Strong analytical skills for problem-solving and planning. Excellent verbal and written communication skills, with proficiency in MS Office, Excel, G Suite; Figma experience is a plus. Highly organized, efficient, and adaptable in a high-pressure, time-sensitive environment. Experience with digital marketing tactics, planning, and reporting. Ability to work effectively across teams, departments, and third parties, with a willingness to work in different time zones and travel as needed. Exceptional attention to detail. At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.ZURU – Tomorrow Reimagined #LI-FH1

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