PPC Marketing Manager

hace 3 semanas

Mexico City One Park Financial A tiempo completo

Company Overview

One Park Financial (OPF) is a fast-growing FinTech(Financial Technology) company headquartered in Coconut Grove, Florida. OPF connects small businesses with a wide variety of flexible financing and funding options to help entrepreneurs acquire the working capital they NEED to take their business to the next level.

We want to work with high performing badasses that will play an integral part in our expansion of the company. We understand one thing: it all comes down to working.

About this role

One Park Financial is looking for a bad ass PPC Manager to manage all pay-per-click (PPC) and digital acquisition activities.

The PPC Manager will assume the core responsibilities of all paid search campaigns on Google and Bing, as well as other search and display marketing engines. A successful PPC Manager will manage the paid search budget and work with the Executives, Operations, and Sales teams to ensure the most efficient allocation of spend. This role will focus on both the data-to-day campaign management and the long-term strategic planning and forecasting. As the channel expert, you will be the go-to person for all things paid search.

Requirements

Main Responsibilities

  • Manage budgets in all digital marketing campaigns to acquire new leads across the family of One Park Financial products.
  • Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Analyze performance data and provide relevant insights and action plans around keywords, landing pages, ad copy, audiences, bidding algorithms, competition and more.
  • Track, report and analyze website analytics of the pay-per-click (PPC) initiatives and other campaigns.
  • Run best-in-class optimization and revitalization strategies inclusive of bidding, copy, and landing page implementation (CRO) for all marketing campaigns.
  • Perform ongoing paid keyword discovery, expansion and optimization.
  • Research and analyze competitor advertising approaches to market and propose counterstrategies.
  • Own (daily, weekly, monthly, and quarterly) reporting and monitoring channel metrics, goals, and other KPIs to achieve ROI targets.
  • Monitor web analytics dashboards and key reporting tools, identifying key areas of importance.

Requirements

  • Bilingual – Spanish and English.
  • At least 2+ years of proven SEM experience with success managing monthly six-figure PPC campaigns budgets across advertising platforms: Google, Yahoo, Bing, Facebook, LinkedIn, Taboola, Outbrain, etc.
  • Well-versed in performance marketing, conversion rate optimization, and online customer acquisition.
  • A Passion for Marketing. You stay up to date on the industry, bidding platforms and changes as they roll out.
  • A strong grasp of search and metrics driven (full-funnel performance) marketing.
  • Strong analytical ability with attention to detail and the ability to multi-task in a dynamic atmosphere.
  • The ability to synthesize complex ideas into actionable recommendations for executives.
  • Experience with reporting tools (e.g, Google Data Studio, PowerBi, Tableau).
  • Extremely knowledgeable with website analytics, tracking, and attribution tools (e.g, Google Analytics, Bizible, Tag Manager, Omniture, WebTrends).
  • A deeply in-grained culture of CRO (not just A/B testing).
  • In-depth experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
  • Experience with the Salesforce suite of tools (e.g., SFDC CRM, Pardot, etc).

Benefits

    • Competitive Salary
    • Vacations 12 days
    • Vacation bonus per law
    • Social security
    • Christmas bonus 15 days - aguinaldo
    • Bono despensa

  • PPC Ad Manager

    hace 4 semanas

    Mexico City Sagan A tiempo completo

    Job Title: PPC Ad ManagerLocation: Remote (EST Timezone)Work Schedule: Monday-Friday, 09:00 AM to 05:00 PM ESTJob Overview:We're seeking a skilled PPC / Google Ads Manager to join our dynamic team. This role requires a detail-oriented individual who thrives in a fast-paced environment and is passionate about digital marketing. As a PPC Manager, you will be...

  • PPC Ad Manager

    hace 3 semanas

    Mexico City Sagan A tiempo completo

    Job Title: PPC Ad ManagerLocation: Remote (EST Timezone)Work Schedule: Monday-Friday, 09:00 AM to 05:00 PM ESTJob Overview:We're seeking a skilled PPC / Google Ads Manager to join our dynamic team. This role requires a detail-oriented individual who thrives in a fast-paced environment and is passionate about digital marketing. As a PPC Manager, you will be...

  • Growth Marketing Manager

    hace 2 meses

    Mexico City Sur A tiempo completo

    Embark on a transformative journey with this exciting, new role where your contributions truly matter. Here, your voice resonates, ideas are swiftly tested, strategies pivot dynamically, and asynchronous work is not just embraced but encouraged.We are seeking a proactive self-starter who naturally brings innovative solutions to the table. Collaborate closely...

  • Growth Marketing Manager

    hace 3 semanas

    Mexico City Sur A tiempo completo

    Embark on a transformative journey with this exciting, new role where your contributions truly matter. Here, your voice resonates, ideas are swiftly tested, strategies pivot dynamically, and asynchronous work is not just embraced but encouraged.We are seeking a proactive self-starter who naturally brings innovative solutions to the table. Collaborate closely...

  • Paid Search Manager

    hace 4 semanas

    Mexico City Sagan A tiempo completo

    Job Title: Paid Search Manager - LATAMLocation: Remote (EST Timezone)Work Schedule: Monday-Friday, 09:00 AM to 05:00 PM ESTJob Overview:We're seeking a skilled PPC / Google Ads Manager to join our dynamic team. This role requires a detail-oriented individual who thrives in a fast-paced environment and is passionate about digital marketing. As a PPC Manager,...

  • Paid Search Manager

    hace 3 semanas

    Mexico City Sagan A tiempo completo

    Job Title: Paid Search Manager - LATAMLocation: Remote (EST Timezone)Work Schedule: Monday-Friday, 09:00 AM to 05:00 PM ESTJob Overview:We're seeking a skilled PPC / Google Ads Manager to join our dynamic team. This role requires a detail-oriented individual who thrives in a fast-paced environment and is passionate about digital marketing. As a PPC Manager,...

  • Paid Search Manager

    hace 1 semana

    Mexico City Sagan A tiempo completo

    Job Title: Paid Search Manager - LATAMLocation: Remote (EST Timezone)Work Schedule: Monday-Friday, 09:00 AM to 05:00 PM EST Job Overview: We're seeking a skilled PPC / Google Ads Manager to join our dynamic team. This role requires a detail-oriented individual who thrives in a fast-paced environment and is passionate about digital marketing. As a PPC...

  • Senior Amazon PPC Strategist

    hace 4 semanas

    Mexico City ScaleJet A tiempo completo

    Our client, Trivium Group, is looking for an extremely dedicated individual to join their team as a skilled PPC Strategist. Your job will consist of managing and running Amazon PPC campaigns to optimize sales. You will also be responsible for keyword research, daily optimization, account management, and daily, weekly and monthly analytics reporting.Trivium...

  • Senior Amazon PPC Strategist

    hace 3 semanas

    Mexico City ScaleJet A tiempo completo

    Our client, Trivium Group, is looking for an extremely dedicated individual to join their team as a skilled PPC Strategist. Your job will consist of managing and running Amazon PPC campaigns to optimize sales. You will also be responsible for keyword research, daily optimization, account management, and daily, weekly and monthly analytics reporting.Trivium...

  • Senior Amazon PPC Strategist

    hace 4 días

    Mexico City ScaleJet A tiempo completo

    Our client, Trivium Group, is looking for an extremely dedicated individual to join their team as a skilled PPC Strategist. Your job will consist of managing and running Amazon PPC campaigns to optimize sales. You will also be responsible for keyword research, daily optimization, account management, and daily, weekly and monthly analytics reporting. Trivium...

  • Digital Marketing Representative

    hace 2 meses

    Mexico City Eastman A tiempo completo

    ResponsibilitiesWe are seeking a highly skilled and motivated Digital Marketing Manager to join our team. As the Digital Marketing Manager, you will be responsible for the execution and implementation of digital marketing campaigns across various channels. Your primary goal will be to drive brand awareness, generate leads, and optimize conversion rates. This...

  • Marketing Project Manager

    hace 1 mes

    Mexico City Sagan A tiempo completo

    Job Title: Marketing Project Manager - LatamLocation: Remote (CST Timezone)Working Schedule: Monday - Friday, 09:00 AM to 05:00 PM CSTJob Description: We are a digital marketing company specializing in healthcare in the U.S. We are seeking a skilled and experienced Marketing Project Manager to work closely with Jonah (president and co-founder of the...

  • Marketing Project Manager

    hace 3 semanas

    Mexico City Sagan A tiempo completo

    Job Title: Marketing Project Manager - LatamLocation: Remote (CST Timezone)Working Schedule: Monday - Friday, 09:00 AM to 05:00 PM CSTJob Description: We are a digital marketing company specializing in healthcare in the U.S. We are seeking a skilled and experienced Marketing Project Manager to work closely with Jonah (president and co-founder of the...

  • Property Marketing Specialist

    hace 2 semanas

    Mexico City Urrly A tiempo completo

    Step into Success as a Multifamily Property Marketing Specialist! Are you a digital marketing pro with a knack for the real estate market? Our client, one of the most reputable property management companies in California, is seeking a Multifamily Property Marketing Specialist to help attract and retain tenants for multifamily properties. This is...

  • Marketing Project Manager

    hace 2 semanas

    Mexico City Sagan A tiempo completo

    Job Title: Marketing Project Manager - LatamLocation: Remote (CST Timezone) Work Schedule: Monday to Friday, 9AM to 5PM CST Job Description: The Marketing Project Manager will be pivotal in building and rolling out marketing plans across various B2C business sectors. This role involves managing the entire project lifecycle from planning through execution,...

  • Marketing Manager

    hace 2 días

    Mexico City ASSA ABLOY A tiempo completo

    Marketing Manager Marketing Industrial- Canal tradicional Ciudad de México Objetivo del puesto de trabajo: Diseñar e implementar planes y acciones de marketing para cada categoría de producto o servicio, adaptándolos a las necesidades y preferencias de todo el negocio de HHI (Pfister y Kwikset) localizado en CDMX ). Definición y...

  • Field Marketing Manager

    hace 4 semanas

    Mexico City Zendesk A tiempo completo

    Job DescriptionWe are seeking a dynamic, business-focused Field Marketing Manager to join our growing team and drive our marketing efforts in the LATAM region. This role is integral to our mission of delivering rapid growth and enhancing our market presence through strategic event coordination, multi-channel marketing, and robust lead generation.As a Field...

  • Field Marketing Manager

    hace 3 semanas

    Mexico City Zendesk A tiempo completo

    Job DescriptionWe are seeking a dynamic, business-focused Field Marketing Manager to join our growing team and drive our marketing efforts in the LATAM region. This role is integral to our mission of delivering rapid growth and enhancing our market presence through strategic event coordination, multi-channel marketing, and robust lead generation.As a Field...

  • Digital Marketing Manager

    hace 2 meses

    Mexico City Sur A tiempo completo

    If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from...

  • Marketing Activation Manager

    hace 6 días

    MEXICO CITY TOUS A tiempo completo

    Si te consideras una persona creativa e innovadora, te apasiona el mundo de la comunicación y quieres formar parte de un proyecto retador para llevar la marca al siguiente nivel, ¡puedes ser tú la persona que estamos seleccionando! Como Marketing Activation Manager liderarás la estrategia de activación omnicanal, estimulando un ecosistema de...