Product Marketing Lead

**Paystand**Nestled in the beautiful Santa Cruz mountains, just south of Silicon Valley is where we started. Then stepped into unique and historic Guadalajara, the Mexican Silicon Valley; and Salt Lake City, with the dramatic backdrops of the mountains of Utah. With brand new offices in strategic South San Francisco & twin cities' leading tech hub Minneapolis, Paystand's momentum has been recognized with its third-year in a row inclusion on the Inc. 5000 list of fastest-growing companies & the recent acquisition of Yaydoo.Our mission is to unlock capital efficiency for enterprise businesses through our transformative "Payments as a Service" platform. Our smart billing and payment network uses revolutionary internet, blockchain, and FinTech services to digitize receivables, automate processing, reduce time-to-cash, lower transaction costs, and produce new revenue for our clients. Paystand is venture-backed, having been consistently recognized as one of the top innovators in FinTech, and fastest growing companies in the world.Own it.Define it.Execute.We are in search of a dynamic product marketing leader who will define the product marketing capability at Paystand and who can do the following:**Customer Proxy- Be the Voice of Our Customer (CFOs, Accountants, A/R)**:- Conduct market research to identify customer needs, industry trends, and competitor insights to inform product positioning and messaging.- Collaborate with the product management team to define product value propositions and create compelling product positioning statements.- Stay up-to-date with industry trends, emerging technologies, and competitive landscape to drive innovation and maintain a competitive edge.**GTM Strategy- Get The Word Out**:- Create and deliver high-quality marketing collateral, including product presentations, sales enablement materials, website content, and case studies.- Collaborate with the marketing team to develop and execute multi-channel marketing campaigns that drive our products' awareness, engagement, and adoption.- Partner with the sales team to provide product training and enablement resources to support effective selling.- Support the planning and execution of product launches and other marketing events.**Optimize- Get Better**:- Analyze and report on key metrics to assess the success of marketing campaigns and make data-driven recommendations for optimization.- Collaborate with cross-functional teams to gather customer feedback and insights to inform product roadmap and enhancements.**Skills**- **Ownership**:The best person for this role will need to feel a radical sense of ownership over the product marketing capability within Paystand. Expect to be THE expert.- **Personal Passion**: Your genuine interest in technology, fintech, and blockchain will make this job more than a paycheck.- **Bold and Kind**: You know how to say hard things nicely.- **Organized Project Management**: you push projects along and keep track of it all. You are the squeaky wheel, keeping the ship moving with no excuses.- **Urgent**:There will never be enough time or resources, but that doesn't stop you from completing your projects.- Must be comfortable working in an **office**, **online,** and **in the open**: slacks, camera-on calls, and distributed teams.**Technical Qualifications**- Bachelor's degree in marketing, business, or a related field. MBA or advanced degree is a plus.- Minimum of 3 to 5 years of experience in product marketing, preferably within the fintech industry or related technology sectors.- Strong understanding of product marketing principles and practices, including market research, positioning, messaging, and go-to-market strategies.- Excellent written and verbal communication skills, with the ability to create persuasive and engaging marketing content.- Demonstrated experience in developing and executing successful marketing campaigns across various channels.- Analytical mindset with the ability to interpret data, track key metrics, and make data-driven decisions.- Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment.- Experience working with cross-functional teams and effectively collaborating with stakeholders at all levels of the organization.**Perks**- Salary + competitive equity in a high-growth-stage startup.- Flexible in-office work model.- Stock Options.- Flexible and Generous PTO (vacations).- Monthly Medical Stipend.- Free snacks & paid meals.- Your own equipment & tools.- Mentorship, learning & education programs.- Smart, motivated team that likes to have fun.- Mission-driven culture, where your work matters.**This is NOT a remote position.** **All roles are on-site only.** **Only English resumes will be considered.**- **No external recruiters please**_