Website & e Commerce Analyst

hace 1 semana

Naucalpan, México Ford Motor Company A tiempo completo

R**equirements: B**- achelor's degree in Marketing, Graphic Design, Industrial Design, communication, business, or related field G- ood result-oriented analysis skill of business issues or opportunities based on industry, segment and customer insights. A- t least 3 years of experience in Digital Marketing, G- raphic design skills, use of tools such as Photoshop, Adobe Illustrator, Canva S- elf-starter and Ownership G- ood communication & High Level English skills D- ata analysis skills G- ood team player M- indset for continuous improvement and always seek for improvement. C- ommited and highly responsible to deliver outcomes. H- igh level of corporate software management; Excel, PowerPoint, Word C- reativity and initiative O- rganization capacity W- ork under pressure and easy adaptation to change.R**oles & Responsibilidades:W****ebsite coordination: D**- evelop and maintain, with the agency, an editorial calendar for brand sections (nameplates, launches, campaigns, innovation, etc.). C- oordinate with internal areas and the agency the scheduling and execution of relevant updates. R- eview and validate that the content generated and uploaded by the agency accurately reflects the brand's messages and guidelines. A- pprove information updates based on brand guidelines, ensuring legal compliance. C- oordinate with the agency the publication, updates, and removal of campaigns, promotions, and corporate news. O- versee the correct visual and functional integration of landing pages, banners, and graphic resources developed and published by the agency. M- onitor, together with the agency, the navigation and user experience in the brand sections, proposing and validating UX/UI improvements. V- alidate the implementation of recommendations to ensure digital accessibility and visual consistency across all devices. R- eceive, analyze, and validate reports and dashboards prepared by the agency on the performance of the nameplate landing pages. P- resent executive reports to the Website Manager, providing insights, conclusions, and continuous improvement proposals based on the information provided by the agency. O- versee brand perception and reputation monitoring on the site through social listening and feedback via Medallia reports, coordinating corrective actions with the agency if necessary. P- rioritize and follow up, together with the agency, on content update or publication requests from internal clients. P- rioritize and follow up on website projects with the IT team, as well as work closely with the Latin American teams. E**-commerce: C**- oordinated and executed nameplate publications and product launches on Ford.mx/online-purchase, ensuring accuracy and meeting global and local deadlines. M- anaged and followed up with global teams (FBS India) for file acquisition, review, translation, and uploading to the e-commerce platform. A- ctively collaborated with IT Support for the proper technical implementation and publication of content. W**hatsapp Business y Chatbot: M**- onitoring and support: Oversee the platform's proper functioning, provide support, and train the support team. C- ontent updates and improvements: Review and optimize automated messages, quick responses, and conversational flows based on identified needs. M- etric analysis and reporting: Analyze performance (volume, response times, satisfaction) weekly and present monthly reports with recommendations for improvement. U- ser experience management: Collect and analyze user feedback to adjust processes and ensure an experience aligned with other digital channels. S

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