Senior Data Analyst, Marketing Analytics
hace 2 semanas
Scopely is looking for a UA Senior Data Analyst to join our Marketing Analytics team in Mexico on a hybrid basis
The Marketing Analytics team is responsible for executing the cross-portfolio analytics initiatives for Scopely's User Acquisition teams.
What will you do?
- Analyze large, complex data sets representing the behaviour of millions of online and mobile game players to address strategic and operational business questions supporting our Marketing Leadership org.
- Collaborate with diverse marketing stakeholders to understand their needs and collect requirements.
- Surface valuable insights to ensure that the capital allocation strategy for our largest area of investment results in the highest and best outcome for the business.
- Collaborate and work closely with our data product, analytics engineering and data scientists teams to deliver insightful analyses and help build our data products that bring strategic fit, user value and business value.
- Contribute to the development of dashboards to more effectively surface the group's findings.
What We're Looking For:
- 5 years of experience as a Data Analyst - a background in performance marketing and mobile free-to-play gaming is strongly preferred.
- Intellectual curiosity, analytical rigor, hard-working and a good business intuition are a must
- Critical thinking and problem-solving capabilities.
- Advanced skills utilizing analytics tools and languages used to manipulate and export data in large data sets (SQL) and to analyze/automate (Python preferred / R) - exposure to Google Cloud Platform and BigQuery is a plus.
- Working Knowledge of visualization tools: Looker (Preferred), Qlikview, Tableau or PowerBI.
- Strong presentation skills; ability to effectively communicate complex results throughout an organization.
- Bachelor Degree - Masters degree a plus - in a quantitative or scientific field such as Math/Stats, Economics, Computer Science, Engineering, Physics or similar.
- A love or strong desire to work with mobile / games.
- Strong English language skills are required for this role as we have a highly diverse and global business.
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