Marketing Specialist

hace 2 semanas

Ciudad de México Wood Mackenzie Limited A tiempo completo

Wood Mackenzie is the global data and analytics business for the renewables, energy, and natural resources industries. Enhanced by technology. Enriched by human intelligence. In an ever-changing world, companies and governments need reliable and actionable insight to lead the transition to a sustainable future. That’s why we cover the entire supply chain with unparalleled breadth and depth, backed by over 50 years’ experience. Our team of over 2,400 experts, operating across 30 global locations, are enabling customers’ decisions through real-time analytics, consultancy, events and thought leadership. Together, we deliver the insight they need to separate risk from opportunity and make confident decisions when it matters most.**Wood Mackenzie Brand Video****Wood Mackenzie Values**- Inclusive - we succeed together- Trusting - we choose to trust each other- Customer committed - we put customers at the heart of our decisions- Future Focused - we accelerate change- Curious - we turn knowledge into action**Role Purpose**:**Key Responsibilities**:- Manage updates to the website using our website CMS platform and be a champion for the platform features.- Edit and proofread content submitted by other team members or external contributors for products, landing pages and key areas of the website.- Identify process improvements and implement changes, so that we can better manage our website content governance.- Support new users of the website CMS with training and manage a shared support inbox.- Maintain the website template library and share examples of UX best practice.- Ensure all content adheres to the organisation's style and tone of voice.- Optimise content for search engines (SEO) to improve website visibility and traffic.- Participate in website development team meetings, collaborating with designers, developers, and other stakeholders to deliver high quality feature enhancements.- Monitor website analytics and user engagement metrics to inform content decisions.- Participate in user acceptance testing of new website components and features.- Maintain and update existing content to ensure accuracy and relevance, archiving older pages and redirecting traffic when needed.- Assist in planning and delivery of AB testing and experimentation on the website.**Qualifications**:- 3+ years of experience in web content, web page production or digital marketing.- Proficiency in content management systems (CMS).- Familiarity with web analytics tools (e.g., Google Analytics), preferred.- Excellent editing and proofreading skills.- Understanding of SEO principles and best practices.- Strong organisational skills and attention to detail.- Experience working with a global, dispersed marketing team preferred.- Project management or organisation management tools experience preferred.- Knowledge of current digital trends and technologies.**Required Skills**:- Time management and ability to meet deadlines.- Ability to work independently and collaboratively in a fast-paced environment.- Creativity and problem-solving skills.- Adaptability to changing priorities.LI-DB1**Equal Opportunities

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