Digital Marketing Specialist
hace 2 semanas
**Digital Marketing Specialist (Real Estate Focus)****Location**: Remote-friendly**Compensation**: 150-230 MXN/hour**Hours**: 20-40 hours per week**About Palouse Homes**Palouse Homes is a vertically integrated real estate company and a proud subsidiary of m5x2. We manage over 1,000 residential units across Washington and Montana, from acquisitions to property management and repairs. Our mission is to shape the future of affordable housing in the U.S.—and we believe tech-savvy, creative problem-solvers will lead the charge.**What You’ll Do**You’ll take full ownership of the digital marketing funnel to drive occupancy across our growing portfolio of rental properties. This is a performance-oriented role that blends creativity, analytics, and real estate know-how.**Key Responsibilities**:- **Launch & Optimize Paid Ads**:- Continuously refine targeting, creative, and copy to maximize qualified lead generation- **ROI Tracking & Analytics**:- Track metrics like cost-per-lead (CPL), cost-per-converted-tenant (CPT)- Build dashboards or reports to communicate marketing effectiveness to leadership- **Ad Content Development**:- Write compelling ad copy and coordinate visuals that resonate with prospective tenants- Test and iterate on formats, messaging, and placement- **Website Management**:- Build and update simple web pages or landing pages for marketing campaigns using tools like Webflow, WordPress, or similar- **Collaborate with Leasing Team**:- Coordinate campaigns around unit availability and feedback from on-the-ground leasing reps- Stay in sync with leasing activity to improve conversion and optimize spend**What We’re Looking For**- **Digital Marketing Experience**:1+ years of experience running performance marketing campaigns on Meta, Google, or similar- **Tech Fluency**:Able to independently manage ad platforms, analyze data, and troubleshoot campaign performance- **Analytical Mindset**:Comfortable with A/B testing, performance metrics, and using data to guide decisions- **Creative Problem-Solver**:Not afraid to try new channels, messaging, or tools to improve outcomes- **Real Estate Knowledge**:Familiarity with residential leasing, lead funnels, or multifamily property marketing is a strong plus- **English fluency****Perks & Benefits**- **Remote-first** setup with flexible schedule- **Collaborative**, high-ownership culture- **Mission-driven** team tackling one of America’s biggest housing challenges**Join Us****Palouse Homes is an equal opportunity employer.** We celebrate diversity and are committed to building an inclusive, supportive team.Pay: $150.00 - $200.00 per hourExpected hours: 20 - 40 per weekWork Location: RemoteExpected Start Date: 14/07/2025
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