Google Ads Specialist
hace 3 semanas
**Location**: Remote**Type**: Contract-to-Hire**Working Hours**: US HoursPavago is seeking an experienced Google Ads Specialist to develop, manage, and scale paid search campaigns for our client.They are a fast-growing residential plumbing company serving the Dallas-Fort Worth area, and are looking for a data-driven marketer who can help them generate high-quality leads while managing cost-per-click efficiency.This role starts as a contract position with the opportunity to transition into a full-time role based on performance and fit.**What You’ll Do**:**Campaign Development**:- Build, launch, and optimize client-specific Google Search campaigns.- Develop both broad service-focused and geo-targeted campaigns tailored to each client’s business goals.- Build, launch, and optimize two initial campaigns:1. City-focused campaign covering all plumbing services.2. Broad single-service campaign (e.g., “Water Heater Repairs in Keller, Frisco, Plano”).**Tracking & Reporting**:- Implement and manage conversion tracking via Google Tag Manager (required).- Set up reporting dashboards to monitor KPIs (CPC, CTR, Conversion Rate, ROAS, CPL).- Present clear, actionable performance reports to clients and internal teams.**Optimization**:- Continuously test keywords, ad copy, bidding strategies, and targeting to improve lead quality and cost efficiency.- Provide recommendations on budget allocation across campaigns for maximum ROI.- Manage negative keywords, ad extensions, landing page relevance, and Quality Score improvements.**Cross-Channel Marketing**:- Run Meta campaigns for retargeting and lead nurturing when applicable.- Suggest strategies for integrating PPC efforts with SEO and organic marketing initiatives.**Collaboration**:- Partner with Pavago’s content, web, and analytics teams to align landing pages, copy, and tracking with campaign goals.- Communicate insights and strategy recommendations clearly to both internal teams and clients.**Requirements**:- 3+ years of proven experience managing Google Search PPC campaigns.- Strong expertise in keyword research, bidding strategies, and Quality Score optimization.- Google Tag Manager proficiency (must-have).- Familiarity with conversion tracking tools and CRM integrations (HubSpot, Salesforce, or similar).- Familiarity with conversion tracking in ServiceTitan (preferred, but not required).- Strong analytical skills with the ability to turn data into actionable insights.- Excellent communication and client-facing skills.**Preferred**:- Prior experience with agency or contractor background managing multiple client accounts.- Experience with plumbing, HVAC, or other local home service industries.- Knowledge of Meta Ads (Facebook/Instagram) for retargeting and funnel completion.- Familiarity with SEO strategies for integrated paid + organic performance.Interview Process- Initial Screening with Pavago’s Recruitment Coordinator.- Client Interview to assess technical expertise and role alignment.- Final Discussion with leadership for cultural and strategic fit.
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