Amazon | Head of Automated Marketing, Marketing and Prime, Amazon Mexico | distrito federal
hace 1 semana
We are looking for a Head of Automated Channels for the Amazon Mexico business to drive growth for the Amazon Mexico Stores via automated (performance) marketing channels.
We are looking for a marketing leader who likes to use technology to improve the customer experience and make a meaningful difference to how our customers shop online. At Amazon, we aim to become Earth’s most Customer-Centric Company and continue to innovate the way we engage with our customers through various marketing programs.
Critical missions of the Automated Marketing team in Mexico are:
- To drive traffic and create innovative marketing programs in new and existing channels to make Amazon the most preferred shopping and entertainment destination for customers in Mexico.
- To provide the best-in-class customer experience with highly personalized engaging marketing programs to help our customers make purchasing decisions.
- To educate and attract new customers to Amazon overall and specific offerings.
- To dive deep into data to gain insights and optimize marketing programs.
The Head of Automated Marketing plays a critical role in realizing these missions, leading various online marketing functions for Amazon.com.mx, managing and improving the marketing programs in Search Marketing (e.g. Sponsored Links, Google Shopping Ads, and Search Engine Optimization), Social Media Advertising and Mobile App Marketing. They will also be responsible for driving innovation by owning internally developed automated marketing products and platforms by leveraging Amazon’s cutting-edge technologies. This position is one of the key senior leaders in the Mexico Marketing and Prime organization. The impact of this role is significant and broad, accounting for a large percentage of all amazon.com.mx new customers, traffic, and sales. The position reports to the Head of Marketing, Prime, and Customer Lifecycle for Amazon Mexico.
Key job responsibilities
- Lead formulation of Automated Marketing strategies for Mexico, including identifying key target customer segments, competitive environment, our program’s strengths and areas to invest for future innovations.
- Manage, improve and innovate marketing programs, such as Mobile App Installs, Sponsored Links, Google Shopping Ads, Search Engine Optimization, and Social Ads.
- Drive topline while managing marketing budget, meeting ROI criteria.
- Deliver results and help Amazon meet or exceed goals in sales, profitability, new customers, and various high-value Amazon programs such as Prime membership and Mobile App engagement.
- Work directly with tech teams across Amazon to define and get new development projects on the tech roadmap.
- Develop strong relationships and work collaboratively with the category leadership to achieve shared goals.
- Work closely with central Automated Marketing stakeholders and technical resources to ensure the company’s infrastructure, architecture, and site features support and enhance the effectiveness of Automated Marketing team’s programs.
- Identify the unique opportunities and challenges in Mexico by leveraging learnings from customer insights.
- Share and learn worldwide best practices to mutually help worldwide marketing teams achieve goals.
About the team
Inclusive team culture
At Amazon we embrace our differences and we are committed to furthering our culture of inclusion. We host annual and ongoing learning experiences. Amazon’s culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.
Work Life Balance
We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.
Mentorship & Career Growth
Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we’re building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional.BASIC QUALIFICATIONS
- 8+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience driving direction and alignment with cross-functional teams
- Bachelor's degree or certificate of completion of studies required
- At least 8+ years of professional background
- Fluent in both English and Spanish
- Experience leading primary research studies across various methodologies: online quant surveys, focus groups, 1:1, ethnographies, online qual, mobile
- Experience with various statistical techniques (regression analysis, coefficient correlation)
Posted: November 22, 2024 (Updated 6 days ago)
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.
#J-18808-Ljbffr-
distrito federal, México Amazon A tiempo completoHead of Automated Marketing, Marketing and Prime, Amazon Mexico We are looking for a Head of Automated Channels for the Amazon Mexico business to drive growth for the Amazon Mexico Stores via automated (performance) marketing channels.We are looking for a marketing leader who likes to use technology to improve the customer experience and make a meaningful...
-
distrito federal, México Amazon A tiempo completoHead of Automated Marketing, Marketing and Prime, Amazon Mexico We are looking for a Head of Automated Channels for the Amazon Mexico business to drive growth for the Amazon Mexico Stores via automated (performance) marketing channels.We are looking for a marketing leader who likes to use technology to improve the customer experience and make a meaningful...
-
Marketing Manager
hace 2 meses
distrito federal, México Amazon A tiempo completoMarketing Manager - Mexico, Amazon Business International Expansion Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing...
-
Marketing Manager
hace 1 mes
distrito federal, México Amazon A tiempo completoMarketing Manager - Mexico, Amazon Business International Expansion Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing...
-
distrito federal, México Amazon A tiempo completoAre you passionate about cutting edge technologies such as artificial intelligence and ambient computing? The Alexa International team is looking for a Senior Product Marketing Manager to define and execute the marketing strategy for Alexa in MX and Spanish speaking US. As a Product Marketing Manager, you will be responsible for driving customer engagement,...
-
distrito federal, México Amazon A tiempo completoHead of Private Brands Mexico, Private Brands MX Are you obsessed with building world-class products that delight customers? Do you love helping people live better through high-quality products at affordable prices? Come join Private Brands Mexico and help us invent the future of retail where Amazon is for Everyone. The ideal candidate should be passionate...
-
distrito federal, México Amazon A tiempo completoWe are looking for a candidate to provide support to our internal business teams. You will be a central point of contact for finance queries related to purchasing, procurement and spend management.Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to...
-
distrito federal, México Amazon A tiempo completoWe are looking for a candidate to provide support to our internal business teams. You will be a central point of contact for finance queries related to purchasing, procurement, and spend management.Amazon Music is an immersive audio entertainment service that deepens connections between fans, artists, and creators. From personalized music playlists to...
-
distrito federal, México Amazon A tiempo completoCampaign and Creative Manager, Global Creative Success Amazon Advertising operates at the intersection of advertising and eCommerce, offering advertisers a rich array of media solutions across Amazon’s mobile and desktop websites, proprietary devices including Kindle and Fire TV, and the Amazon Programmatic Demand Side Platform. We are looking for a highly...
-
distrito federal, México Amazon A tiempo completoThe Vendor Manager position is for a passionate customer and brand advocate within Amazon with proven analytical capabilities, project management skills, and the ability to effectively prioritize. The Vendor Manager is a P&L owner and hands-on operator with some of the world's greatest brands that have a direct selling relationship with Amazon. The VM must...
-
distrito federal, México Amazon A tiempo completoRegional Content Manager LATAM, Amazon Ads Come build the future with us! What unites all Amazonians (across teams and geographies) is that we are all striving to delight our customers and make their lives easier—whoever that customer may be. In pursuit of delighting customers, Amazonians have developed many products and services that have transformed the...
-
Amazon | Tax Manager, AWS Tax | distrito federal
hace 7 días
distrito federal, México Amazon A tiempo completoAre you looking for a position where you can be on the forefront of setting policy and tax positions in a high growth business? Amazon is looking for a proactive, high energy, take ownership, tax specialist based in Mexico City, Mexico to focus on supporting our Amazon Web Services (AWS) business. You would will be fully immersed within the AWS business team...
-
distrito federal, México Amazon A tiempo completoAmazon Mexico Retail team is looking for a data driven, customer-obsessed, hands on and creative candidate to join our team. As a Grocery Meal Essentials Vendor Manager, you'll lead one of the largest subcategories in MX, working with selected vendors to help drive growth and deliver a best-in-class customer experience within amazon.com.mx, while...
-
distrito federal, México Amazon A tiempo completoThe Vendor Manager position is for a passionate customer and brand advocate within Amazon with proven analytical capabilities, project management skills, and the ability to effectively prioritize. The Vendor Manager is a P&L owner and hands-on operator with some of the world's greatest brands that have a direct selling relationship with Amazon. The VM must...
-
distrito federal, México Amazon A tiempo completoWe’re on the lookout for the curious, those who think big and want to define the world of tomorrow. At Amazon, you will grow into the high impact, visionary person you know you’re ready to be. Every day will be filled with exciting new challenges, developing new skills, and achieving personal growth. How often can you say that your work changes the...
-
Sr. Brand Marketing Manager, MX Mass
hace 2 meses
distrito federal, México Amazon A tiempo completoSr. Brand Marketing Manager, MX Mass & Brand Amazon.MX is seeking an innovative and experienced leader to join the Brand, deals & events team with responsibility for managing top-of-the-funnel Retail & Prime brand campaign strategy and execution. The position is responsible for Cross-channel (XCM) brand strategy; which includes campaign management,...
-
Field Marketing Manager, Mexico
hace 1 mes
distrito federal, México Amazon A tiempo completoField Marketing Manager, Mexico , LATAM Field Marketing Amazon is seeking a talented, self-directed marketing expert to generate awareness and adoption of Amazon Web Services’ (AWS) cloud computing platform in Mexico. This is a unique opportunity to play a key role in an exciting, fast growing business. The Field Marketing Manager is an integral part of...
-
Amazon | Tax Manager, AWS Tax | distrito federal
hace 2 semanas
distrito federal, México Amazon A tiempo completoAre you looking for a position where you can be on the forefront of setting policy and tax positions in a high growth business? Amazon is looking for a proactive, high energy, take ownership, tax specialist based in Mexico City, Mexico to focus on supporting our Amazon Web Services (AWS) business. You would will be fully immersed within the AWS business team...
-
Amazon | Employee Relations Manager | distrito federal
hace 1 semana
distrito federal, México Amazon A tiempo completoThis position requires an individual who has previous employee and labor relations experience, subject matter knowledge, and strong communication (written/verbal) and interpersonal skills that enable the individual to work successfully on a broad spectrum of employee relations and site support issues and projects.This role must be located in CDMX or...
-
distrito federal, México Amazon A tiempo completoAmazon Mexico Retail team is looking for a data-driven, customer-obsessed, hands-on and creative candidate to join our team. As a Grocery Meal Essentials Vendor Manager, you'll lead one of the largest subcategories in MX, working with selected vendors to help drive growth and deliver a best-in-class customer experience within amazon.com.mx, while...