MarTech Specialist

At Metro Bank, we believe the best banking experience starts with people who genuinely care. We’re not just delivering banking services - we’re building trust through authentic connections. Here, our people come first; our colleagues are part of a team that values individuality, collaboration, and long-standing relationships. We are also all about balance so most of our jobs offer the opportunity for hybrid working built around your role and home life, wherever possible. What you will do: Define and deliver the strategy, roadmap and delivery of our marketing technology ecosystem, translating marketing and commercial needs into technical requirements and user stories Act as Product Owner for the MarTech squad owning product vision, backlog, prioritization and delivery outcomes Develop clear and compelling business cases to secure investment for new MarTech platforms, tools and capability enhancements, demonstrating commercial value and alignment to marketing and business priorities Oversee the integration, optimisation and governance of MarTech platforms e.g. CRM, automation, analytics data platforms, content management systems Partner with IT, data and digital teams to ensure seamless connectivity between MarTech systems, customer data and analytics environments Drive the delivery of automation and personalisation capabilities, enabling smarter segmentation, targeting and real-time customer engagement Lead marketing change programmes that embed new ways of working, tools and processes, working closely with the Heads of department to ensure MarTech solutions are fully embedded into campaign and lifecycle delivery workflows Identify opportunities to apply AI, predictive analytics and new technologies to enhance marketing performance and efficiency Manage vendor relationships and platform partners, ensuring value for money, innovation and compliance And… we are a bank so risk is a part of everything we do. We love people who take responsibility, do the right thing for customers, colleagues and Metro Bank and have the ability to call out any concerns. What you will need: You will be a skilled Change leader with product owner experience combined with the ability to embed new systems and ways of working in complex environments Experienced in marketing technology strategy, digital transformation, integration and optimisation Deep understanding of the marketing technology landscape, including CRM, marketing automation, CDPs, analytics and web platforms Strong stakeholder management skills combined with the ability to gather marketing business requirements and translate into marketing technology concepts Knowledge of data integration tagging and API frameworks Familiarity with AI and automation tools for content generation, personalisation and predictive marketing Awareness of data privacy, permissions and governance requirements in marketing Knowledge of performance tracking and reporting for ROI Understand the risks associated with your job and what that means for you, Metro Bank and all our stakeholders Our promise to you… We will make sure that you are well-rewarded by providing you with a competitive salary, discretionary annual bonus, and a wide range of benefits, including generous holiday allowance, attractive pension scheme, healthcare, life assurance, and a number of colleague discounts We will give you the training to ensure you succeed in your role and plenty of internal opportunities to progress your career (around 40% of our recruitment comes from internal promotions Diverse teams really are the best teams. We know that candidates (especially women, research tells us) may be put off applying for a job unless they can tick every box. We also know that ‘normal’ office hours aren’t always doable, and while we can’t accommodate every flexible working request we are happy to be asked. So if you are excited about working with us and think you can do much of what we are looking for but aren’t sure if you are 100% there yet… why not give it a whirl? Please note that sometimes we may close a job earlier for applications if we are inundated with amazing candidates.. Good luck #J-18808-Ljbffr