Marketing Program Manager, Latam Expansion
hace 2 semanas
Bachelor or above in Business, Marketing or a similar field.- 5+ years of experience in online marketing, e-commerce and/or a highly quantitative, analytical, and results-driven environment.- Working Knowledge of SQL, Tableau and VBA or willingness to learn.- Experience in managing large scale marketing programs and writing customer-facing content.Job summaryAmazon’s marketplace is home to more than two million small businesses, individual sellers and household names who reach tens of millions of potential customers. These customers can choose from more than 120 million products and this vast choice is only possible because of the many entrepreneurial, third-party businesses who offer their products on the platform. Today more than 50% of worldwide purchases from Amazon’s sites are made from third party sellers.LATAM 3P Expansion is looking for a talented and highly motivated Marketing Program Manager to join our team in Mexico and be part of our mission to improve the Consumer and Selling Partner experience across our emerging Amazon stores in LATAM.As a Marketing Program Manager, you will drive a series of projects and initiatives with the main focus on recruiting new Selling Partners and improving their experience. Your contributions will help our vision to build a bar-raising marketplace - improving key areas such as marketing, education and support.This is a unique opportunity to contribute to building up a new pillar to our selling partners with the scalability of self-service tools, allowing us to pitch Selling on Amazon and educate thousands of partners simultaneously.Key job responsibilities- Scope and implement marketing activities to recruit Selling Partners across multiple channels.- Create marketing assets in collaboration with external agencies.- Build marketing strategy and manage budget to improve efficiency.- Improve UX in website to increase conversion, manage and improve SEO.- Plan and implement educational programs to support Selling Partners.- Execute the plan with high-level of discipline and engagement with the seller recruitment teams LATAM.- Assess opportunities to further enhance Seller Experience and remove friction points.- Regularly communicate and drive reviews with senior leaders with the information needed to assess priorities, implementation opportunities and challenges. Keep stakeholders informed and up-to-date with progress, risks, opportunities, escalations, decisions, plans, and more.- Ability to juggle multiple priorities and make things happen (strong bias for action).- Proven analytical and quantitative skills.- Proficiency in paid search and ads campaign management and web traffic reporting.- Experience in writing documents and presenting to all levels of an organization including the senior leadership.- Excellent written and verbal communication skills.- Strong project management and organizational skills.- Ambitious self-starter with demonstrated ability and willingness to roll up sleeves and execute to get the job done.- Ability to succeed in a fast-paced, innovative, and rapidly evolving industry and organization.- Entrepreneurial spirit / ability to think creatively with mínimal direction.- Experience working cross-functionally across Marketing, Product Management, Finance, Operations, Analytics, and Research.- Analytical thinker: able to deliver deep insights that lead to novel approaches.- Ability to execute tasks in a dynamic and fast-paced environment
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