Marketing Manager, Spanish Speaking Latin America

hace 3 semanas

Desde casa, México Match Group A tiempo completo

Tinder brings people together. With tens of millions of users and a presence in every country on earth, our reach is expansive — and rapidly growing. Mexico is one of Tinder's most promising markets and we are launching our local operation there We are looking for a Marketing Manager to help us grow and elevate our brand perception in Mexico. If you have a great marketing experience for a global brand, love for the culture, and a passion for new technology, we want to hear from you. This role is based in Mexico City, Mexico.**In this role you will**:- Develop and execute the regional marketing strategy for Spanish-speaking LATAM markets in alignment with Tinder’s global brand vision and business goals, mainly Mexico, Argentina, Chile, Colombia, and Peru.- Lead integrated campaigns (brand, influencer, social, content, PR, digital, and experiential) from ideation to execution and measurement.- Drive local market insights and cultural relevance by identifying key trends, behaviors, and user needs.- Collaborate with global marketing, product, comms, legal, media, and agency partners to ensure local adaptation of campaigns.- Monitor campaign performance, brand health, and marketing KPIs to optimize strategy and demonstrate ROI.- Manage marketing budgets and oversee local agency relationships and vendors.**We're looking for**:- 6+ years of experience in marketing, preferably in consumer tech, entertainment, or youth brands.- Deep understanding of Spanish-speaking LATAM markets, youth culture, and digital behaviors.- Proven track record of building and launching impactful, multi-channel campaigns across the region.- Strong project management skills and the ability to juggle multiple priorities and markets simultaneously.- Excellent verbal and written communication skills in **Spanish** and **English**.- Passion for Tinder’s mission and connection with our audience and product.- Proactively monitor cultural trends, youth subcultures, and social conversations to keep the brand relevant and resonant.- Experience working in a fast-paced, global, matrixed organization.- Background in performance marketing, CRM, or product marketing is a nice to have.- Experience with influencer marketing and content creation in LATAM.- Prior work with dating, social media, or lifestyle brands is a plus.

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