Brand Insights Sr Manager

hace 2 semanas

Hidalgo, México Colgate-Palmolive A tiempo completo

No Relocation Assistance Offered - Del.Miguel Hidalgo, Mexico City, Mexico**Job Summary**- ** Drive brand positioning insights work to feed into BPM development.**- ** Co-Lead People Journeys development in partnership with BIG**- ** Lead communication (traditional & digital) testing and meta-learnings.**- ** Work in close partnership with IBE and Red Fuse teams by sharing comms learnings that guide communication development and media planning.**- ** Integrate learnings from cultural/social understanding, creative development, ad performance and MMMs (connect the dots) to form a solid posture that impacts comms development and media planning.****Principal Duties and Responsibilities**- ** Drive Brand Equity/Tracking studies (ie. brand positioning, ownables) to gather learnings that contribute to both communication and brand positioning work.**- ** Lead Brand Comms Pre testing & Ad Tracking (Trad. & Digital)**- ** Lead learnings from digital platforms studies (ie. Facebook BL, YouTube)**- ** Drive implications and learnings from Media studies (ie. MMM’s, TAR) to inform media/comms planning.**- ** Lead Audience segmentation in partnership with RF.**- ** Co-lead People Journeys development (with Div. category directors)**- ** Support local IBE initiatives by ensuring local teams follow comms testing guidelines and sharing learnings that avoid committing to unnecessary research.**- ** Lead meta learning discipline to elevate communication development capabilities with the BIG and local teams.**- ** Work in close partnership with IBE and RF to feed ACPL framework**- ** Leverage foresight and cultural understanding to build people centric communications.**- ** Own and manage brand insights budget at a category level.****Education, Experience, & Skill Requirements**- ** Major in: Math/statistics, Business Management, Engineering, Marketing, Psychology, Sociology, Anthropology, Communications.**- ** Fluent english (critical)**- ** At least 5 years of experience in research in CPG ideal, Tech/Digitally centered companies also preferred (ie Facebook/Google), research agencies and also strategic planning areas from Advertising agencies.**- ** Evident digital capabilities for research + strong experience with agile research platforms**- ** Experienced in communication development and testing.**Equal Opportunity EmployerColgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom’s of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill’s Science Diet and Hill’s Prescription Diet.

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