Creative Strategist

**What’s The Company Like?**:**LDX Digital** is a cutting-edge **digital marketing agency** specializing in performance-driven advertising. We partner with **eCommerce brands** to create engaging and **impactful ad campaigns that deliver exceptional results**.Our team is **fully remote and globally diverse,** united by a shared passion for creativity and innovation.If you’re passionate about creative strategy, and building lasting relationships, LDX offers a collaborative and fast-paced environment where your impact is felt every day.**What We Want You To Do**:As a **Creative Strategist** at LDX Digital, you will play a **pivotal role at the intersection of data, creativity, and digital storytelling**.**Your mission** is to drive performance marketing outcomes through innovative, insights-driven advertising strategies across **Google platforms, including YouTube, Search, Display, and beyond.**You’ll collaborate with product marketing managers, analysts, designers, and clients to craft compelling creative campaigns that resonate globally.**Our focus is on Performance**, ensuring our clients are hitting their KPIs consistently with the **best in house creative and design strategy.****Responsibilities**:**Market Research & Trend Analysis**:- **Proactively monitor** digital platforms such as **YouTube, Instagram, and TikTok** to identify emerging creative trends and behavioural shifts.- **Leverage tools like Google Trends, Think with Google, and YouTube Analytics**to forecast content opportunities.- Translate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinity.**Competitive & Landscape Analysis**:- **Conduct in-depth analysis of competitor campaigns** using tools such as Ads Transparency Centre, foreplay, motion, Meta Ads Manager and third-party benchmarks.- Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities.**Creative Performance Analysis**:- **Analyze live ad campaigns to determine creative effectiveness,** identifying what drives performance across demographics and platforms.- **Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio)**to dissect engagement metrics and recommend creative pivots.- Champion a **test-and-learn culture** by hypothesizing, testing, and iterating on creative approaches based on performance data.**Writing & Developing Creative Briefs**:- **Author clear, data-informed creative briefs** that align with business goals, campaign objectives, and audience insights.- Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails.- **Collaborate with internal designers, copywriters and videographers**to bring ideas to life, ensuring alignment with our campaign KPIs.**Creative Project Management**:- **Oversee multiple concurrent creative projects**, from ideation through execution and performance review.- **Collaborate cross-functionally** with marketing, product, brand, and legal teams to ensure timely and accurate delivery.- **Utilize tools such as Clickup, Sheets, and Google Workspace** to manage workflows, timelines, and communication.**Requirements**:**You’re Perfect If You Have**:- **3+ years of experience** in digital marketing, creative strategy, or performance advertising.- **Strong grasp of marketing analytics** and ability to translate data into actionable creative decisions.- **Strong understanding of Media-buying and Sales data** is required.- **Excellent communication and brief-writing skills.**:- Experience with creative tools such as **Figma, Canva, or Adobe Creative Suite is a plus**.- Experience working with global brands or in a fast-paced tech environment.- **Knowledge of Google Ads, YouTube Ads, and programmatic** advertising best practices.- Knowledge of **META Ads and Tik Tok Ads**:- Comfort with storytelling across diverse cultures and markets.**Benefits****What’s in it for you**:- **Fully Remote Work**:Enjoy the flexibility to work from anywhere.- **Impactful Voice**:Be a key player in shaping media strategies and driving client success.- **Growth Opportunities**:Advance your career quickly in a dynamic and fast-paced environment.- **Continuous Learning**: Access to the latest courses, certifications, and learning opportunities. We support your professional growth.- **Competitive Compensation**:Earn competitive pay with performance-based bonuses.- **Vibrant Culture**:Join a team of ambitious professionals in a supportive, collaborative environment.- **Client Impact**: Work with high-profile clients, delivering significant business impact through innovative media strategies.**Our Interview Process**:2. Fill in a short survey3. 1-on-1 video interview with HR4. You will be asked to complete a short test task.5. 1-on-1 video interview with Hiring Manager