Regional Marketing Lead, Latin America

Regional Marketing Lead, Latin America — S&P Global Ratings Grade Level (for internal use): 12 About The Role We are seeking a results‑oriented Regional Marketing Manager, Latin America, to lead both the strategic direction and day‑to‑day execution of integrated marketing efforts across the region. This role combines visionary leadership with hands‑on management of tactical programs, requiring a unique blend of commercial acumen, regional expertise, and operational rigor. The ideal candidate will serve as both a strategic architect and executional lead, developing market‑relevant go‑to‑market plans, overseeing their rollout, and ensuring measurable impact across channels including events, digital platforms, content, email, and social media. The position plays a critical role in enhancing brand visibility, supporting pipeline generation, and driving customer engagement in key markets, with a particular emphasis on Brazil and Mexico. Critical Requirements Languages: Fluency in Portuguese and English is required; fluency in Spanish is strongly preferred. Financial Expertise: A strong understanding of financial markets is essential; Ratings experience is highly advantageous. Strategic + Executional: Ability to balance long‑term strategic planning with hands‑on campaign execution. Marketing Technology: Proficiency in CRM systems (Salesforce) and marketing automation platforms. Marketo preferred; Pardot or Eloqua experience is helpful. Application Guidance: Candidates must clearly highlight these language skills, financial market knowledge, and technology expertise in their resume and cover letter. The Team The Marketing team is inclusive, professional, and well‑regarded within S&P Global Ratings. The culture is flexible, with expectations of high performance and accountability. You’ll collaborate with colleagues across Sales, Product, Market Outreach, Communications, and Research teams, all of whom have deep expertise in capital and credit markets, private markets, emerging markets, sustainable finance, and decentralized finance. Key Responsibilities Strategic Leadership Define and own the go‑to‑market strategy for Latin America, aligning investments with business goals and market growth opportunities. Act as a trusted marketing advisor to regional commercial leaders, shaping pipeline generation, product uptake, and brand positioning. Develop regional marketing roadmaps, balancing global initiatives with localized priorities. Conduct market and customer insight analysis to inform content direction and campaign themes. Collaborate with global stakeholders to ensure campaign relevance and brand consistency. Lead performance measurement and reporting, turning insights into improvements. Identify strategic third‑party events in the region. Operational Execution Execute integrated marketing programs across email, social media, webinars, podcasts, and newsletters. Manage hosted and third‑party event logistics from planning to delivery. Oversee localization of global campaigns and digital assets (Spanish and Portuguese). Maintain and update regional web pages and SEO content. Coordinate regional content production and distribution schedules. Utilize platforms like Marketo/Pardot, Salesforce, Cvent, and CMS tools to build, deploy, and track campaigns. Compile and report campaign metrics to measure effectiveness and recommend adjustments. Required Skills Languages: Fluent in Portuguese and English; fluent Spanish strongly preferred. Financial Markets Knowledge: Essential for success in this role. Strategic Thinking & Executional Precision: Ability to translate insights into actionable plans and deliver them flawlessly. Technology: Experience with CRM and marketing automation platforms (Marketo preferred). Communication & Collaboration: Excellent verbal and written skills across cultures and executive levels. Experience: Typically 7+ years in marketing and management within financial services; bachelor’s degree required, advanced degree helpful. About S&P Global Ratings At S&P Global Ratings, our analyst‑driven credit ratings, research, and sustainable finance opinions provide critical insights that are essential to translating complexity into clarity so market participants can uncover opportunities and make decisions with conviction. By bringing transparency to the market through high‑quality independent opinions on creditworthiness, we enable growth across a wide variety of organizations, including businesses, governments, and institutions. S&P Global Ratings is a division of S&P Global (NYSE: SPGI). S&P Global is the world’s foremost provider of credit ratings, benchmarks, analytics and workflow solutions in the global capital, commodity and automotive markets. Benefits Health & Wellness: Health care coverage designed for the mind and body. Flexible Downtime: Generous time off helps keep you energized for your time on. Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills. Invest in Your Future: Secure your financial future through competitive pay, retirement planning, a continuing education program with a company‑matched student loan contribution, and financial wellness programs. Family Friendly Perks: It’s not just about you. S&P Global has perks for your partners and little ones, too, with some best‑in‑class benefits for families. Beyond the Basics: From retail discounts to referral incentive awards—small perks can make a big difference. Equal Opportunity Employer S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, marital status, military veteran status, unemployment status, or any other status protected by law. Only electronic job submissions will be considered for employment. If you need an accommodation during the application process due to a disability, please send an email to and your request will be forwarded to the appropriate person. Job Information Job ID: Posted On: 2025‑12‑10Location: São Paulo, Brazil #J-18808-Ljbffr