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The Role You'll own SEO strategy and execution across our portfolio of law firm clients. This isn't a "set it and forget it" position—you'll be leading a team, running tests, and constantly pushing for better results in one of the most competitive search landscapes that exists. What you'll do: - Lead and develop a team of SEO specialists, setting priorities, providing mentorship, and maintaining quality across all client accounts - Develop and execute SEO strategies for traditional search, AI-powered search platforms, local pack domination, and voice search - Design, run, and analyze SEO experiments to stay ahead of algorithm changes and discover competitive advantages - Own client SEO performance end-to-end, from technical audits to content strategy to link building - Translate complex SEO concepts into clear reporting that demonstrates ROI in terms clients care about (cases, not clicks) - Collaborate with PPC, content, and web design teams to ensure integrated campaigns - Stay current with search industry changes and proactively adapt strategies—especially as AI transforms how people find legal services What We're Looking For Experience: - 5 years in SEO with demonstrated results in competitive industries - 2 years managing and developing SEO team members - Expert-level understanding of technical SEO, content strategy, and link building - Proven track record of designing and executing SEO tests that led to measurable improvements - Experience with enterprise SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.) - Familiarity with AI search optimization and how LLMs are changing search behavior The qualities that matter most to us: - Proactive problem-solving: You surface issues and opportunities before anyone asks. You don't wait to be told something's broken—you've already found it, diagnosed it, and brought solutions to the table. - Never satisfied: Good enough isn't. You're always looking for the next 1% improvement, the test that could unlock better rankings, the process that could be tightened. Our clients compete against other law firms spending heavily on marketing—complacency loses. - Relentlessly detailed: You catch the things others miss. Schema markup errors, canonicalization issues, content gaps, ranking fluctuations—you notice them and you care about getting them right. - Full ownership: You don't hand off problems half-solved. When you take something on, you own it from identification through resolution, following up until it's actually fixed. - Flexible and results-driven: You care more about what works than about being right. If data shows a better approach, you adapt. You're open to new methods, tools, and ideas—including AI—and you evaluate them on outcomes, not hype. - Lifelong learner: SEO changes constantly. You're energized by that, not exhausted by it. You're already experimenting with AI tools, reading about algorithm updates, and thinking about what's next. Questionnaire Why Constellation - Impact: Your work directly generates cases and revenue for law firms. We track it, we report it, and you'll see the results of what you build. - No BS culture: We're transparent with clients and with each other. No vanity metrics, no hiding behind jargon. - Autonomy with support: We hire smart people and give them room to operate. You'll have ownership over your domain and a team that has your back. - Competitive compensation: Salary commensurate with experience, plus performance incentives tied to client outcomes. About Constellation Marketing We're a law firm marketing agency that actually delivers. While other agencies celebrate vanity metrics, we measure success in signed retainers and cases won. We've generated over $50 million in attributable revenue for 200 law firms, maintain a 98.7% client retention rate, and operate on month-to-month contracts because our results speak for themselves. Our clients see their first qualified lead within 14 days and a new client within 30 days. That's not marketing speak—that's our standard.
